What are the responsibilities and job description for the PR Manager position at Happy Global?
Position Title: Brand & Public Relations Manager
Location: Dallas
Position Description:
We are seeking a highly skilled Brand & Public Relations Manager to join our team in Dallas. The ideal candidate will be responsible for maintaining and enhancing our company's brand image, managing public relations, and executing social media communication strategies. This individual will collaborate closely with internal teams and external partners (such as PR and advertising agencies) to ensure the effective implementation of brand communication strategies and strengthen brand influence.
Key Responsibilities:
- Brand Management:
- Develop and execute brand development strategies to ensure consistency and high recognition of the brand image in the market.
- Public Relations:
- Establish and maintain positive relationships with media outlets, industry associations, and other stakeholders.
- Plan and organize press conferences, industry summits, and other PR events to enhance brand influence.
- Social Media Communication:
- Develop and implement social media communication strategies to boost the brand's online visibility and user engagement.
- Partner Communication & Management:
- Collaborate with external advertising and PR agencies to ensure high-quality execution of events and communication plans.
- Monitor partners' progress and outcomes to ensure alignment with company brand objectives and budget requirements.
- Data Analysis & Strategy Optimization:
- Regularly analyze brand performance and collect market feedback.
- Propose optimization suggestions and continuously refine brand strategies.
Qualifications:
- Education:
- Bachelor's degree or higher in Marketing, Communications, Public Relations, or a related field is preferred.
- Experience:
- Minimum of 3 years of experience in brand management, PR, or social media operations, with a preference for candidates who have worked with external agencies.
- Skills:
- Familiarity with the operating rules and communication techniques of mainstream social media platforms.
- Exceptional communication and writing skills, with the ability to efficiently draft press releases, social media copy, and other content.
- Language Ability:
- Bilingual proficiency in Chinese and English is preferred, with good cross-cultural communication skills.
Job Type: Full-time
Pay: From $72,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Ability to Relocate:
- Richardson, TX 75080: Relocate before starting work (Required)
Work Location: In person
Salary : $72,000