What are the responsibilities and job description for the Public Relations Manager position at Happy Global?
Job Description: Responsible for maintaining and enhancing the company's brand image, managing public relations, and handling social media communication. Collaborate closely with internal teams and external partners (such as PR and advertising agencies) to ensure the effective implementation of brand communication strategies and strengthen brand influence.
Location: Dallas
Job Responsibilities:
1. Brand Management: Develop and execute brand development strategies to ensure the consistency and high exposure of the brand image in the market.
2. Public Relations: Establish and maintain good relationships with the media, industry associations, and other stakeholders. Plan and organize press conferences, industry summits, and other public relations activities to enhance brand influence.
3. Social Media Communication: Plan and execute social media communication strategies to increase brand online awareness and user interaction.
4. Partner Communication and Management: Cooperate with external advertising and PR agencies to ensure the high - quality execution of activities and communication plans. Monitor the work progress and results of partners to ensure they meet the company's brand goals and budget requirements.
5. Data Analysis and Strategy Optimization: Regularly analyze brand performance, collect market feedback, put forward optimization suggestions, and continuously improve brand strategies.
Job Requirements:
1. A bachelor's degree or above, with a preference for majors in marketing, communication, public relations, or related fields.
2. More than 3 years of experience in brand management, public relations, or social media operation, with a preference for those who have experience in collaborating with external agencies.
3. Familiar with the operation rules and communication skills of mainstream social media platforms.
4. Excellent communication and writing skills, capable of efficiently writing press releases, social media copy, etc.
5. Candidates with strong bilingual skills in Chinese and English are preferred, and those with good cross - cultural communication skills are also preferred.
Job Type: Full-time
Pay: From $5,000.00 per month
Ability to Commute:
- Richardson, TX (Required)
Ability to Relocate:
- Richardson, TX: Relocate before starting work (Required)
Work Location: In person
Salary : $5,000
