Art Director

You: You command the imaginative prowess of a cosmic art-weaver astride a celestial comet pulled by a constellation of interstellar fireflies and a lone cosmic turtle. Chromatic symphonies dance in awe of your color-summoning prowess. A select few have glimpsed your multidimensional chronomancy, marveling at your adept manipulation of temporal currents to triumph over deadlines. Your telepathic energies resonate, diffusing creative vibes across the multitudes. You embody the essence of creativity, graciously intertwining it with those who traverse the planetary realms.

Us: We are a team of designers and developers building a better customer experience in the fast-growing online sports betting space. Known the world over for our famous cafes, casinos, hotels and rock memorabilia collection, our newest venture takes the same Hard Rock ethos and brings it to the newly expanding online sports betting industry here in the USA.

Still interested? Good! On we go…

As Art Director you will be responsible for leading a team of digital performance creatives & driving efficient user growth. You will partner closely with your paid media counterpart & drive the conceptualization, development, and execution of digital ads for channels like paid social, display, and paid search. As a leader within the marketing team, you will need to have both the creative and business acumen.

What will you do?

• Develop a deep understanding of consumer target’s mindsets, attitudes, & behaviors to inform strong creative development.
  
• Work alongside Creative Director of Copy to develop a digital ad voice that engages users based on their unique channels.
• Own our brand design and establish design systems to ensure consistency of brand usage across internal and external teams.
• Partner with the internal creative, media, product marketing, and consumer insights department to develop inspiring, strategic, & effective communications briefs.
• Evaluate advertising concepts & shepherd the creative process all the way to execution.
• Understand media channel objectives and goals to ensure optimal ad performance.
• Develop, and mentor a design team charged with acquiring and retaining players across touchpoints through exceptional design execution across products, services, and regions.

Skills and Experience:

• 8 years of successful experience as a creative leader, with at least 5 years leading an in-house creative studio with a high degree of operational rigor.
• Strong portfolio of breakthrough creative leading to brand and performance outcomes that demonstrates copywriting and design excellence with a high bar of creativity to win hearts and minds of consumers.
• Significant experience in real money gaming industry with a focus on digital products. Additional sports marketing or lifestyle experience preferred whether leading creative efforts for a brand, media entity, lifestyle brand, or specific league/team.
• Experience managing a high volume of creative and campaign types in parallel with emphasis on performance marketing - paid user acquisition, CRM, web conversion optimization, and organic social.
• Exceptionally collaborative. Must have an ability to work cross-functionally with leadership, brand, creatives, product marketers, content marketers, and campaign managers of all levels.
• Passion for sports and/or interactive gaming is a plus.

Why you’ll love it here

• You’ll be part of a fast-paced high-energy team aligned with a passion for creativity and sports.
• We work hard, but we have fun. Otherwise, what's the point?
• You will have true ownership over your area of responsibility, and your input will be pivotal to the company's success. In turn, you'll have a real impact on people and the sports betting industry.
• You will have the opportunity to roll up your sleeves and get down into the weeds to build out the future. You will have unlimited scope to grow as the business scales, developing your career and building a team along the way.
• We're proud that we have a diverse team, are family-friendly, and have a flexible work environment with our HQ based in Florida, and a growing team internationally.

What’s in it for you?

• Competitive pay and benefits
• Flexible vacation allowance
• Flexible work from home or office hours
• Startup culture backed by a secure, global brand
• Opportunity to build products enjoyed by millions as part of a passionate team

Roster of uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).