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Customer Profiling - Team Leader

Hard Rock Digital
Atlantic, NJ Full Time
POSTED ON 12/23/2024
AVAILABLE BEFORE 1/23/2025

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behaviour, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?


What’s the position?

We are seeking a highly skilled and experienced Customer Profiling – Team Leader to join our team. As a Customer Profiling Team Lead, you will report to the Senior Manager - Customer Optimization and be responsible for coaching and supervising a team of Sportsbook Optizmation analysts; whose roles are to execute and drive improvement in our strategy for customer profiling and segmentation, detecting coordinated trading patterns, offering behavioural insights, awareness of pricing dynamics, how margin is applied and the identification of in-play strategies. There will be extensive collaboration with sportsbook ops, risk, VIP and BI teams.


What are we looking for?

We are looking for sports betting experience, ideally with some level of supervisory or coaching experience. You will be data led and have a key eye for detail, offering your knowledge and views on ways to improve tasks, workflow, and productivity.

  • Have considerable experience in the trading function of a top tier sportsbook, preferably in a customer profiling role
  • Training – Previous experience of onboarding team members and continual development plans and upskilling of the team
  • Strong communication – experience in leading the team discussions and working closely with senior managers/directors when required.
  • 1-2-1s – Conduct 1-2-1s with direct reports, ensuring KPIs and team strategic objectives are being met at an individual level.
  • Highly proficient in Excel, PowerPoint, back office customer management tools, Amplitude and Tableau. Snowflake proficiency preferred.


What’s in it for you?

We offer our employees more than just competitive compensation.

Our team benefits include:

  • Competitive pay and benefits.
  • Flexible vacation allowance.
  • Flexible work from home or office hours.
  • Startup culture backed by a secure, global brand.
  • Opportunity to design promotions enjoyed by millions as part of a passionate team.


Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).

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