What are the responsibilities and job description for the Senior Data Analyst - Aggregate CRM Performance position at Hard Rock Digital?
What are we building?
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We're building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we're always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us?
What's the Position?
We are looking for a Senior Data Analyst to join our quickly growing CRM team, whose primary focus will be developing overarching reporting frameworks and refining global CRM impact assessments.
Key Responsibilities :
- Establish and manage a global control methodology to measure overall CRM effectiveness
- Design and automate CRM lift reporting, incorporating segmentation and behavioral insights Conduct in-depth analysis of aggregate performance trends to identify key CRM drivers
- Partner with our CRM Marketing team to understand use cases and requirements for reporting
- Improve the accuracy and efficiency of CRM reporting frameworks and collaborate with data science teams as required
- Guide members of the marketing team and ensure that they understand takeaways from our reporting and analysis
- Mentor less experienced team members
- Present analytical findings and recommendations to executive leadership
- Work with leadership to establish standard procedures and maintain best practices
- What are we looking for?
- Three to five years of experience as a data analyst, including development of new analytic frameworks
- Strong proficiency in SQL
- Extremely strong analytic thinker
- Some experience with at least one visualization tool such as Tableau, Looker or Power BI
- Knowledge of analytics tools such as Amplitude or Mixpanel is a plus
- Strong communication and presentation skills
- Extensive knowledge of quantitative analysis and statistical methods
- A degree in Mathematics, Statistics, Computer Science, Engineering, or a related area of study
- Experience in a gambling-related business is a plus
- Experience conducting analysis of CRM, monetization, cross-sell or retention is a plus
- Knowledge of sports betting, online casino, or related areas is a plus
What's in it for you?
Roster of Uniques
We care deeply about every interaction our customers have with us and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where, regardless of background or beliefs, you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer).
