Advertising Manager

Overview

Under the direction of the Director of Marketing, the Advertising Manager is responsible for the implementation of all traditional advertising and digital marketing initiatives and activities, including planning, coordination, execution, and tracking, reporting, analytics. This position manages a detailed production schedule with emphasis on direct mail, radio and other print communications across all stages of production. The incumbent will manage email projects from discovery and design phrases to development and implementation. He or she will have a strong knowledge and understanding of the digital world, internet technologies (HTML, CSS) and online marketing principles.

Responsibilities

ADVERTISING

• Manages marketing campaign elements from concept through execution. Oversees the creation of print advertising vehicles including postcards, brochures, event materials, self-mailers, high end invitations, posters, backlites and large medium signage.
• Manages external agencies on all aspects of media planning and buying, creative development and execution.
• Manages and tracks expenditures, accruals, reporting and invoicing.
• Meets with external account executives regarding advertising opportunities. Monitors and adjusts performance to local competition.
• Responsible for internal coordination of all marketing communication deliverables.
• Determines the best use of media across all platforms, including print, broadcast, digital and OOH.
• Establishes metrics for all to determine and manages the cost benefits and return on investment. Reports metrics to Director and stakeholders.
• Collaborates with creative team and vendors to ensure continuous improvement and optimal production solutions for new and existing materials and concepts.
• Ensures consistency across all media forms and follows brand standards / regulatory standards
• Develops specifications for departmental communication plans.
• Responsible for adhering to deadlines, but alerts all stakeholders if deadlines cannot be met.
• Participates in marketing brainstorming exercises, and provides valuable input on marketing initiatives.
• Manages team member development, inclusive of accountability, training, and performance evaluation.
• Perform other duties as assigned.
• Exhibits conduct in accordance with all AGCO Regulations

DIGITAL

This job description reflects the position's essential functions; it does not encompass all of the tasks that may be assigned.

Qualifications

EXPERIENCE, EDUCATION, AND CERTIFICATIONS

SKILLS

PHYSICAL DEMANDS

Additional Details

Hard Rock International is an equal opportunity employer. We live our motto LOVE ALL - SERVE ALL, and strive to foster an inclusive workplace culture for every team member.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

Please contact Human Resources at [redacted] if you require accommodation at any time throughout the hire process.