What are the responsibilities and job description for the Harley-Davidson Marketing and Event Coordinator position at Harley-Davidson of Quantico?
Job Description
Job Description
We Offer :
Competitive Pay
Ongoing professional training
Excellent benefits package including
Medical
Dental
Vision
Life, Long Term Disability, Critical Illness, Accident Insurance
Legal Shield
401(k) and profit-sharing plan with employer match
Paid Holiday, Sick and Vacation Time
Description
Develop and implement digital marketing campaigns and targeted online lead generation programs.
Act as a consultant to executive level management to provide innovative ideas in many key areas including, process creation, marketing strategies, budgeting, training, and workflow / performance analysis.
Design and manage all aspects of digital advertising campaigns including, approvals, retargeting and marketing automation, landing page development, keyword effectiveness, dynamic phone number tracking, tag management, closed loop web analytics, email campaigns, and Google Analytics.
Oversee development and traffic analysis of our websites to ensure that they are generating as much qualified traffic as possible
Implement digital marketing campaigns using product data and customer segmentation profiles
Define key performance indicators and implement enterprise level measurement, analytics and reporting for continuous improvement.
Maintain the most current knowledge of digital industry trends, new business growth opportunities and ways to leverage digital marketing to drive growth
Requirements :
Digital market research and competitive trend analysis
Cutting edge strategic marketing plans
Organic lead generation
SEO / SEM, web analytics, Google analytics, email, social and end to end digital marketing
Online reputation management
Energetic social media enthusiast
Website design and management
Excellent communication, leadership, collaboration, problem solving, and listening skills
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