What are the responsibilities and job description for the Marketing Lead Eastern Europe position at Harley-Davidson?
Lead Marketing SGM
Location: PRAGUE
Job Function: Marketing
At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?
Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus.
From the UK to Singapore and many places in between, our employees are essential to our success. Our efforts are concentrated on the highest priority markets, primarily North America, Europe and parts of Asia Pacific. We have concentrated our resources in-market for maximum impact in line with our future strategy. Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business. In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions.
Job Summary
Harley-Davidson is an iconic brand. Creating iconic products, unforgettable experiences and serving a passionate community for over 120 years. Within the EMEA region SGM (Strategic Growth Markets) has big plans for growth across a diverse geography across Eastern Europe.
This role leads the day-to-day conception, development, implementation of all marketing activities and campaigns in the market. It requires a good understanding of the unique cultural, economic, and consumer landscapes within this diverse territory. The ideal candidate is a results-oriented and creative individual with a proven track record of success in international marketing.
Job Responsibilities
- Develop and own the implementation of marketing plans, campaigns and localized assets - including paid media, social media, earned media and email
- Lead the organization and execution of marketing events across trade, community and consumer audiences
- Develop and distribute dealer marketing plans and assets
- Monitor, analyze and optimize marketing campaign performance, track key metrics and ROI to ensure effective use of budget to meet objectives
- Responsible for the control and management of associated marketing budget
- Works in tandem with the Dealer network and Field Team to maximize effectiveness
Experience Requirements
Required
- Significant experience of successful marketing campaign creation and activation across multiple countries
- Strong understanding of digital-first omnichannel approach to reaching and influencing multiple consumer types in an evolving marketplace
- Demonstrated excellence in leading people and creating a positive culture. Welcoming and inclusive interpersonal skills with an aptitude for building successful collaborative relationship
- Proactive, results-oriented, and able to work independently as well as in a team environment
- Strong organizational and time-management skills with the ability to multitask effectively
- Develop and maintain strong relationships with key media outlets, influencers, and industry partners
- Complex budget management
- Agency/supplier management – multiple agency relationships and contracted individuals
- Typically requires a minimum of 6 years of related experience
- Highly proficient oral and written English communication and presentation skills with an ability to influence others without authority
- Experience work with global and regional brand marketing and adapting to new and emerging markets, either at agency or directly
Preferred
- Experience working in motorcycle or automotive industry
- Motorcycle license
- Proficiency in other relevant languages spoken in the region (in addition to English) would be advantageous
- Bachelor’s degree
The location for this hybrid role will flexible within Central or Eastern Europe.
Frequent travel required.
Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.
We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson (here).
Hiring Manager: Tom Ager
Travel Required: 25 - 50%
Location: PRAGUE
Direct Reports: No
Visa Sponsorship: This position is not eligible for visa sponsorship
Relocation: This position is not eligible for relocation assistance
