What are the responsibilities and job description for the North America Dealer Marketing Manager position at Harley-Davidson?
Auto req ID : 28001
Title : North America Dealer Marketing Manager
Job Function : Marketing
Location : Remote
Company : Harley-Davidson Motor Company
Full or Part-Time : Full Time
At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?
We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.
This remote role is not tightly linked to a physical location and provides flexibility in where, when and how you accomplish your work. Remote employees are expected to have a dedicated, quiet and distraction-free work space and an internet connection that’s sufficient for completing their job remotely.
Job Summary
The Manager of North America Dealer Marketing will lead, coordinate, and optimize cooperative marketing funds to support incremental marketing efforts across our dealer network. Reporting to the Director of Retail Marketing, this role collaborates closely with internal teams across Marketing, Commercial Sales, and Finance, as well as directly with Harley-Davidson dealerships. The role also involves managing multiple external agency partners to sustain the program, overseeing the fund budget, and evaluating the effectiveness of funded marketing tactics within the dealer network.
The ideal candidate will have a background in retail marketing, excellent project management skills, and the ability to build and maintain productive relationships with internal and external partners. Success in this role requires a proactive, self-motivated individual who is committed to continuous improvement and to driving company strategy and goals forward.
Job Responsibilities
- Oversee cooperative marketing funds in partnership with our agency partner, ensuring alignment with business objectives and adherence to brand standards.
- Manage and work in collaboration with external Harley-Davidson partners, dealerships and budgets for cooperative marketing funds and operational expenses, including tracking expenditures, forecasting needs, and optimizing fund usage to maximize ROI.
- Conduct regular meetings with internal stakeholders and partners to align on objectives, provide program updates, and maintain clear, consistent communication and support.
- Collaborate with internal cross-functional teams and marketing subject matter experts on program requirements, policies, and procedures related to the approval and use of marketing funds by the dealer network.
- Track, measure, and report on the effectiveness of marketing efforts executed with cooperative advertising funds.
Key Competencies and Skills
Education Requirements
Bachelor's Degree Required
Education Specifications
Experience Requirements
Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.
The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.
We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here .
Applicants must be currently authorized to work in the United States.
Direct Reports : No
Travel Required : 0 - 10%
Pay Range : 107,900 -172,500
Visa Sponsorship : This position is not eligible for visa sponsorship
Relocation : This position is not eligible for relocation assistance
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