Director of Social Media Marketing And Event Planning

Position Summary:

We are seeking a highly skilled and visionary Social Media and Marketing Director to lead a team of seven professionals in creating and executing marketing strategies across digital and traditional platforms. This individual will be responsible for enhancing brand awareness, community engagement, and supporting the organization’s growth through strategic marketing initiatives for our 18 assisted living communities, ancillary services and new ventures. The ideal candidate will possess healthcare marketing experience and a deep understanding of the senior care/healthcare landscape.

Key Responsibilities:

1. Team Leadership and Development

  - Lead, coach, and manage a team of seven social media marketing professionals, ensuring alignment with the organization's mission and marketing objectives.

  - Conduct regular team meetings and performance evaluations, fostering a collaborative and results-driven culture.

2. Marketing Strategy and Execution

  - Develop and oversee the creation and execution of content calendars for 10 social media channels, maintaining consistent messaging that aligns with organizational goals.

  - Plan and implement marketing campaigns to promote services, new initiatives, and partnerships, tailored specifically for the senior care industry.

3. Community Engagement and Activity Planning

  - Collaborate with community directors and healthcare professionals to suggest, organize, and promote resident activities and seasonal events within 18 assisted living communities, ensuring activities support wellness, social engagement, and emotional well-being.

  - Coordinate marketing for community events to foster family involvement and resident satisfaction.

4. Brand Management and Creative Direction

  - Drive branding initiatives, including the design and development of logos, marketing materials, and promotional content for existing services and new ventures.

  - Ensure all creative assets comply with healthcare industry regulations and standards, delivering a unified brand experience across all platforms.

5. Collaboration with Executive and Clinical Teams

  - Work closely with building directors, top-level management, clinical teams, and other stakeholders to align marketing strategies with business development and patient engagement objectives.

  - Actively contribute to strategic discussions on market positioning, service promotion, and growth initiatives.

6. Performance Marketing and Analytics

  - Implement performance marketing strategies, including paid media management (LinkedIn, Google, Meta) and agency oversight, to maximize ROI on marketing efforts.

  - Analyze marketing campaign effectiveness, providing monthly analytical reports to senior leadership, with insights and actionable recommendations for improvement.

7. Healthcare Market Compliance

  - Ensure all marketing and branding efforts comply with industry standards, including HIPAA, CMS guidelines, and other relevant healthcare regulations.

  - Stay informed of the latest trends in healthcare marketing, especially within the senior care sector, to drive innovative and compliant campaigns.

Required Qualifications:

- Bachelor’s degree in Marketing, Communications, or a related field. Master’s degree preferred.

- Minimum 5 years of experience in marketing, with at least 2 years in the healthcare industry, preferably in senior living, assisted living, or hospice care.

- Proven track record of leading marketing teams and delivering measurable results.

- Strong knowledge of digital marketing strategies, including SEO, social media, email marketing, and paid advertising.

- Experience with community engagement and activity planning in a healthcare setting.

- Ability to manage multiple priorities in a fast-paced environment, with attention to detail and deadlines.

- Excellent written and verbal communication skills, with the ability to interact effectively with all levels of the organization.

Preferred Qualifications:

- Experience in healthcare branding and creative development.

- Familiarity with healthcare regulations, including HIPAA and CMS.

- Strong understanding of the senior living or hospice care market.

*lKey Competencies:

- Leadership and team management.

- Strategic thinking and planning.

- Knowledge of healthcare marketing and regulations.

- Strong analytical and reporting skills.

- Creativity and problem-solving abilities.

Work Environment:

This position operates in a professional office environment, with occasional travel to assisted living communities and corporate locations. The ability to work under pressure and meet tight deadlines is essential.