What are the responsibilities and job description for the Marketing Specialist Job at Harper Industries, Inc in Harper position at Harper Industries, Inc?
Harper Industries, Inc Marketing Specialist Harper, Kansas Apply Now
This job was posted by Kansas Works . For more information, please see : Job Posting .
Job Description Summary :
Harper Industries, Inc., is seeking a creative and strategic Marketing Specialist to craft compelling content, produce high-quality marketing collateral, and execute strategies that support a diverse product portfolio.
Duties and Responsibilities :
Content Creation
Develop and produce engaging content for websites, social media, email campaigns, blogs, and print materials.
Collaborate with the product management team to create product descriptions, brochures, case studies, white papers, and other marketing collateral.
Ensure consistency with brand guidelines and maintain a unified voice across platforms.
Social Media
Create, curate and manage content across all social media platforms to enhance brand presence and engagement.
Monitor industry trends, consumer behavior, and competitor activities to uncover opportunities.
Develop and expand community and / or influencer outreach efforts.
Creative Development
Design and produce visually appealing materials such as infographics, videos, presentations, and advertisements.
Generate innovative ideas for campaigns to boost engagement and sales.
Help maintain brand identity, ensuring all creative work reflects brand voice, style, and values.
Campaign Execution
Assist in planning, developing, and executing marketing campaigns across multiple channels (digital, traditional, trade shows, etc.).
Track and analyze campaign performance metrics to measure effectiveness and optimize future campaigns.
Coordinate with internal teams and external partners for seamless campaign delivery.
Market Research and Analysis
Analyze data to evaluate campaign performance and provide insights for future strategies.
Provide insights and recommendations based on research findings to support product positioning and messaging.
Develop a deep understanding of our target customers, their needs, and pain points through surveys, interviews, and customer visits.
Curate and analyze customer surveys to drive strategic decisions and enhance customer-facing initiatives.
Collaboration and Communication
Work closely with cross-functional teams and dealer partners to align marketing strategies with business goals.
Coordinate with external vendors such as printers, videographers, and media partners for creative project execution.
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Compensation Planning
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Surveys & Data Sets
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