What are the responsibilities and job description for the Marketing Manager at HarperCollins in San Francisco, CA position at HarperCollins Publishers?
Marketing Manager at HarperCollins in San Francisco, CA
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.
Qualifications
College degree or equivalent work experience
Minimum of 4 years marketing or publishing experience
Strong knowledge of social media (Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok)
Exceptional written and oral communications skills
High level of professionalism, attention to detail, and organization
Interest in trends in books, publishing, media, marketing, social media, and / or sales
Responsibilities
Works collaboratively with authors and in-house publicity, editorial, and sales teams to develop and execute book marketing plans across a variety of books
Identifies target audiences for each book and plans appropriate activations to reach those audiences, using consumer insights tools and data when available / appropriate
Writes creative and effective copy for social media, print and digital advertising campaigns; maintains existing relationships with ad reps and brainstorms new opportunities and venues
Strategizes social media content for each campaign, including creating content plans for authors' platforms, guiding authors on their platforms, and developing content for the author and their network of supporters / influencers / tastemakers
Collaborates with creative services team and freelance photographers to manage creation of ads, graphics, and other assets
Establishes best practices for our team around outreach to influencers, including planning and executing mailings to author lists as well as establishing our own lists and outreach mechanisms for booksellers, librarians, and other influencers
Identifies, pitches, and executes partnership opportunities for books and authors where possible
Creates and updates title marketing records, catalog marketing bullets, and marketing update docs
Communicates marketing plans and developments with key stakeholders, including authors, agents, and in-house teams
Presents marketing plans at key divisional meetings, including weekly Sales & Marketing meetings, Pre-Sales, and Sales Conference
Contributes content, ideas, and activations to the HarperOne social channels
Salary Range
100K $150K
This role is currently based out of San Francisco, California. You will need to commute to the office when it reopens.
HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That's why cover letters are strongly preferred.
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