What are the responsibilities and job description for the Marketing Manager at HarperCollins in San Francisco, CA position at HarperCollins?
Marketing Manager at HarperCollins in San Francisco, CAQualifications College degree or equivalent work experienceMinimum of 4 years marketing or publishing experienceStrong knowledge of social media (Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok)Exceptional written and oral communications skillsHigh level of professionalism, attention to detail, and organizationInterest in trends in books, publishing, media, marketing, social media, and / or salesResponsibilities Works collaboratively with authors and in-house publicity, editorial, and sales teams to develop and execute book marketing plans across a variety of booksIdentifies target audiences for each book and plans appropriate activations to reach those audiences, using consumer insights tools and data when available / appropriateWrites creative and effective copy for social media, print and digital advertising campaigns; maintains existing relationships with ad reps and brainstorms new opportunities and venuesStrategizes social media content for each campaign, including creating content plans for authors' platforms, guiding authors on their platforms, and developing content for the author and their network of supporters / influencers / tastemakersCollaborates with creative services team and freelance photographers to manage creation of ads, graphics, and other assetsEstablishes best practices for our team around outreach to influencers, including planning and executing mailings to author lists as well as establishing our own lists and outreach mechanisms for booksellers, librarians, and other influencersIdentifies, pitches, and executes partnership opportunities for books and authors where possibleCreates and updates title marketing records, catalog marketing bullets, and marketing update docsCommunicates marketing plans and developments with key stakeholders, including authors, agents, and in-house teamsPresents marketing plans at key divisional meetings, including weekly Sales & Marketing meetings, Pre-Sales, and Sales ConferenceContributes content, ideas, and activations to the HarperOne social channelsSalary Range $100K $150KThis role is currently based out of San Francisco, California. You will need to commute to the office when it reopens.HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That's why cover letters are strongly preferred.#J-18808-Ljbffr
Salary : $100,000 - $150,000
