What are the responsibilities and job description for the CRM Offer Build Coordinator position at Harrah's Cherokee Valley River?
What You Will Be Doing
Caesars provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws. Caesars complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
- Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in-app & push notifications
- Building emails, proofreading, testing links, confirming record counts
- A/B or multivariant testing on various CRM campaigns to establish which is the most effective
- Tracking and reporting on CRM campaigns in order to guide improvements, and report into the CRM Manager and Director
- Ensuring all CRM campaigns comply with current best practices in the industry
- Bachelor’s Degree required or relevant work experience
- 1-2 years’ experience in Salesforce, and / or Optimove is an asset
- Proficiency in Excel
- Analytical and data-driven mind
- Available to work weekends
- Excellent communication, proofreading and organizational skills required
- Proficiency in coding language (HTML) is a plus, but not essential
- Knowledge of the gaming industry is a plus, but not essential
- Well organized, able to prioritize work for self and others
- Ability to multi-task and work within tight deadlines
- Efficient and confident communicator, strong collaboration and influencing skills
- Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment
- Eagerness to define how this is done for a new business in the US
- Excited about the opportunity to launch and grow a significant business in a new sector
- Must be able to sit for extended periods of time
- Must be able to type for extended periods of time
- Must be able to talk on the phone for extended periods of time
- Must be able to write for extended periods of time
- Regular attendance in the office
Caesars provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws. Caesars complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
