iGaming Social Media Manager

Job Summary

We are looking for a talented Social Media Manager to lead social media and content strategy with the ideation, production, editing, and scheduling of content for the iGaming vertical. This position will report to the Senior Director of Social Media, Sports iGaming. This role is for creating and assisting with organic content for the Caesars Palace Online Casino, Horseshoe Online Casino brands and more. This position is fully integrated within the corporate communications organization and will be exposed to the positioning of various Caesars Entertainment brands across multiple platforms.

Essential Job Functions

• Leads and expands the Caesars Palace Online Casino, Horseshoe Online Casino Brand and other iGaming related brands with a clear social media content strategy
• Creates and maintains editorial calendar to keep content fresh, accurate and up to date
• Ensure quality and consistency of brand identity, narrative, tone and voice across all channels
• Identifies opportunities to engage on Instagram, Facebook, and X
• Bring fresh, exciting ideas and channel-specific approaches to the team that elevate existing initiatives as well as connect the brand with important cultural moments and conversations
• Stay abreast of updates and changes to the key social media platforms and explore new and emerging channel opportunities
• Collaborates with other departments such as iGaming Promotional Strategies, Online Content, Project Management, Caesars Rewards Destination Partners, Game Suppliers, and other key players to produce and execute content around key initiatives
• Fosters relationship with Caesars Rewards regionals properties to establish workflow and communication for synergies
• Consistently reports on channel findings and monthly social media metrics, ultimately connecting the social media strategy and tactics to key brand and business outputs
• Complies with process and governance with the usage of social media publishing and analytics tools.
• Project manages campaigns and deliverables when working with internal studio resources.
• Must have a strong knowledge of iGaming content with a strong understanding of compliance and other regulatory guidelines
• Delivers work on or before deadline.
• Covers events and activations as needed.
• Occasional travel may be required.
• Must have a positive attitude and the flexibility to work with several departments and personalities at all levels of the organization.
  
  

Qualifications

• Bachelor’s degree in related field and/or equivalent work experience required
• Candidate should be self-motivated; detail orientated, and prioritize multiple tasks
• 5 years of experience with a proven track record of success managing social media strategies, channels, and campaigns
• Extensive passion and knowledge of iGaming/Casino business
• Excellent written and verbal communication skills
• Experience developing and posting content on all social media platforms, including Facebook, Twitter, Instagram, TikTok and YouTube
• Advanced knowledge of social media metrics and key performance indicators
• Experience reporting on campaigns successes
• Experience managing people
• An “always-on” mentality as the social media world is constant, with availability to work nights and weekends
• Candidate should be self-motivated; detail orientated, and prioritize multiple tasks
• Other desired skills include time management skills, critical thinking, problem-solving, and presentation skills
• Adobe Photoshop experience is a plus
  
  

Disclaimer

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job.  While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).