VIP Sports Marketing Manager

Job Description

JOB SUMMARY:

As a VIP Sports Marketing Manager, you will lead an energetic team of highly skilled sales professionals working to develop relationships with Caesars VIP guests. Your team’s foremost role will be to act as the primary growth engine for Caesars VIP Sports Marketing through outbound sales telemarketing; converting sales activities into increased sports betting and online gaming frequency along with revenue/profit.

DIRECTLY SUPERVISES: Sports Sales Executives

Essential Job Functions

• Responsible for group performance management, including coaching, motivation and development of a team of highly talented sales professionals.
• Use extensive knowledge of sports betting, sports, teams, players and leagues to provide support for direct reports as well as guests as needed.
• Provide regular feedback and coaching as well as annual reviews for direct reports using available HR tools.
• Gather information from sales executives regarding best practices, and keep current on all property and online events, promotions and marketing offers for up-selling and cross-selling opportunities.
• Gather competitive intelligence from the sports betting industry to prepare for guest inquiries, and to position direct reports and the overall company for success.
• Responsible for shift scheduling for the department.
• Coordinate sales programs, activities, and databases with general marketing programs and systems.
• Identify business opportunities and best practices while managing expenses to achieve desired profitability goals.
• Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and company policies.
• Identify compliance risks and take actions necessary to eliminate or minimize risks.
• Champion within the organization a commitment to honesty, integrity, and responsible corporate behavior.
• Create a compliance culture within the organization and foster an environment where employees feel comfortable reporting potential violations or misconduct.
  
  

Education And Experience

• Bachelor’s degree in Marketing or Business preferred.
• Proven ability to effectively collaborate as well as manage and motivate a sales workforce.
• Strong analytical skills. Ability to develop and communicate guest insight findings and recommendations, creating actionable strategies for sales functions.
• Ability to work independently and manage multiple initiatives and projects.
  
  

Qualifications

• Must possess a minimum of three years of successful Management experience, as well as three or more years of successful experience in direct sales, sales management, or business development background in a related field.
• A minimum of one year in player development, VIP customer service within the casino gaming, sports betting or sports industry preferred.
• Excellent interpersonal, communication, problem solving, leadership and analytical skills required.
• Must be a proactive change agent.
• Should have track record of success in both taking risks and making prudent business decisions.
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.
  
  

Competencies

• Sales Excellence: Leveraging sales techniques to maximize team’s performance.
• Passion for Service: Internally motivated to graciously serve, delight and build guest loyalty; as well as, lead a team of Account Executives to do the same.
• Drive: Harnessing energy and passion to excel.
• Customer/Commercial/Market Awareness: Anticipating and listening to customer needs; looking outside our world.
• Influence: Engaging, leading and motivating a team of Account Executives to succeed.
• Professional Excellence: Applied functional/business knowledge; professionalism, composure, effectiveness.
  
  

Physical, Mental And Environmental Demands

• Must have manual dexterity and coordination to operate office equipment including, but not limited to computers, telephone/headset, etc.
• Must be able to work in moderate to loud noise conditions.
• Must be able to make telephone calls for extended periods (minimum 40 calls/day).
• Must be able to lift up to 15 pounds.
• Must be able to tolerate areas containing secondhand smoke.
• Must be able to work for long periods of time, under fluorescent lighting.
• Must be able to work at a desk, for most of the day, in a seated position.
• Must be able to spend most of the day working off computer monitors and operating a keyboard.
• Although most of the position will be spent seated at a desk, there will be occasions where candidate must be able to remain on one’s feet for long periods of time, and/or walk for long distances.
• Must be able to travel as needed.
  
  

Disclaimer: This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).