What are the responsibilities and job description for the Director, Mx Planning position at Havas Group?
Hybrid
The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for clients.
Previous Experience & Industry Background
Qualifications & Languages:
Soft skills & Competencies
Technical skills
Agency :
Havas Media New York
Job Description Summary :
The Media Development Director is responsible for developing and deploying best practices for media experiences. S/He implements a standard way of developing a media plan and standard format for media plans within the Havas Media Group.The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for clients.
Job Description :
Mission & Responsibilities
Media Experience best practices
- Lead & embody the Mx excellence
- Champion Havas unique approach to ‘media planning ’ in the form of Mx –emphasizing media experience versus media planning which includes connection, context and content
- Work closely with data and strategy communities as well as client leadership and specialists’ teams
- Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations
- Contribute to the client satisfaction
- Ensure optimal Mx delivery
- Ensure audience planning and data integration from Mx brief to Mx measurement
Media Experience ownership
Create optimal Mx, defined as Connection x Context x Content
- Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
- Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
- Recommend optimum content and context based on client, brief and strategy
- Deliver overall experience and articulation of how channels work together
- Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams
Create and present Mx Story to clients
- Create the Mx guidelines in liaise with relevant internal specialist teams
- Ensure quality control on plan recommendation against Mx delivery
- Provide insightful post campaign optimization
Previous Experience & Industry Background
- 15 years professional experience in strategic planning
- Media, Brand
Qualifications & Languages:
- Bachelor’s or Master’s degree in Business, Marketing or Advertising
- Languages: English (Advanced)
Soft skills & Competencies
- Understanding the business
- Taking initiative
- Focusing on performance
- Building collaborative relationships
- Media and media planning
- Mx Champion (Connection, Context, Content)
- Omnichannel
- Strong negotiation skills
- Elite Programmatic
- Data processing and management
- Marketing Strategy
Technical skills
- Advertising technologies
- Operational performance management tools (e.g. Pilot, Magnitude)
- Planning tools (i.e. Polaris Suite)
- Office software
The salary range for this role is: 135K - 145K annually, DOE
Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
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