Media Buyer, Digital Investment

The Digital Investment Buyer is a key member of the Digital Investment team of experts responsible for delivering smart, innovative and performance driven Digital campaigns for its clients. They are the primary owners of the vendor relationships and are responsible for all negotiation and value creation with these vendors and for ensuring each plan is executed with excellence. The team is expected to stay at the cutting edge of Digital innovation within the industry and educate the larger brand/client teams on relevant opportunities and challenges.

To fulfil these requirements, the Digital Investment team must collaborate seamlessly with other functional teams and specialties. This role reports to the Senior Digital Investment Buyer and will support the larger Digital Investment team and manage the Digital Investment Associate.

At least 1 year of prior Digital Investment Buyer experience within an Agency or consulting environment and HCP and pharma highly desired!

MAIN RESPONSIBILITIES:

Plan Creation & Execution

Utilize internal and syndicated data sources to identify and recommend media vendors that deliver on client/campaign objectives for direct (contextually placed) site buys

Prepare index table to benchmark rates for new publishing partners

Lead the preparation and submission of RFPs (Request for Proposal) to prospective site partners

Participate in assessment of responses with team

Participate in negotiation for favorable rates, value, and investment terms for direct site buys

Partner with specialty teams to ensure cohesive Digital campaign launch where necessary

Assist with providing supporting content for recommended partners and programs to the Connection Planning team for plan recommendation to client

Contribute to client status report on behalf of Digital Investment team

Campaign Execution

Ensure timelines are met to execute campaigns with excellence

Oversee creation of insertion orders through Prisma system, Drive updates as necessary with optimizations

Provide media plan and spec sheet to creative team and/or brand for trafficking

Partner with ad ops team to ensure go live readiness

Review draft billing for client invoicing and support any resolution of discrepant invoicing

Document all rate and added value detail by vendor for use in future negotiation

Partner with Analytics to review, analyze and optimize Digital plans to best performing partners and placements and provide back to Connection Planning for consolidated regular reporting back to client

Vendor Partnerships & Industry

Meet with vendor sales representatives to obtain information about their products

Lead set up of vendor connections including sit-down meetings, phone calls, and webinars

Lead creative kick off calls with any media partner if necessary for creative and/or brand teams

Keep abreast of industry trends and assist in knowledge sharing across the team and agency

Provide support to Senior Buyer in creation of vendor and opportunity POVs Managerial

Lead by example while developing, motivating, and coaching the Digital Investment Associate

KEY COMPETENCIES:

Strong understanding of the Digital space inclusive of all sites direct and all specialty fields

Great business sense and negotiating skills

Strong connections in the industry with the knowledge of knowing all the right people and places to go for the deal

Experience in leading and collaborating with others

Ability to multi-task and prioritize for self and others

Keen eye for detail and understanding of budget restraints

Self-Starter/demonstrates initiative

Strong problem-solving skills

Exceptional interpersonal, organizational, communication and decision-making skills

• Proficient in Microsoft Office, experience utilizing tools such as AdServer, Prisma, Nielsen, @Plan, AdRelevance, Google Analytics, other software as needed

The salary range for this role is $65,000 - 70,000 annually. DOE