What are the responsibilities and job description for the Paid Social Analyst position at Hawke Media?
Job Details
Description
About Hawke Media
Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.
Job Summary
The Analyst, Paid Social participates in all aspects of clients’ paid social media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting.
Job Responsibilities
- Manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting
- Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
- Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
- Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels
- Take part in developing strategic social plans in tandem with internal teams
- Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations
- Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives
- Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients
- Use data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectives
- Collaborate with Supervisor to identify problems and recommend solutions
- Keep Supervisor updated on the status and timing of deliverables
#LI-DNP
Qualifications
- Basic knowledge of analytics and performance media
- Familiarity with marketing principles, analytics and concepts
- Strong Microsoft Excel and Microsoft PowerPoint skills
- A strong writer and presenter
- A left and right brain thinker – a data powered strategist
- An independent worker with strong time management and organization skills
- A problem solver with foresight and the ability to develop creative solutions
- Detail oriented with commitment to follow through
- Nimble and flexible to succeed in a fast-paced environment
- A strong team player, willing to roll up your sleeves
- Interested in the social landscape and a desire to innovate and keep up with trends
- A supporter of and advocate for diversity, equity and inclusion
Salary : $60,000 - $65,000
