Digital Marketing & Operations Manager

HBK is a growing Top 50 accounting firm according to Accounting Today magazine and a Top 100 registered investment advisory according to Financial Advisor Magazine. Our hundreds of collaborating professionals have created and fostered thousands of close, caring, supportive client relationships.

Growth requires talent, so we continue to seek capable, dedicated professionals in all aspects of financial services. Our recruits choose their career paths. We want you to excel in your career as part of a dynamic team, and we provide the support and the resources to help you succeed. The breadth and depth of experience we offer you is unique in the marketplace.

We are entrepreneurs working with entrepreneurs, owners working with people who are owners of small and mid-size businesses, the heartbeat of our country. We are more consultants than number crunchers, an influence in our communities as well as our clients and their finances. When we go home at night, we know we’ve made something happen for our clients. If you want a career that is all about helping people, you’re the kind of person we’re looking for. Please read on to discover if you could see yourself joining the HBK Family as our newest Digital Marketing & Operations Manager.

Position Summary

The Digital Marketing & Operations Manager plays a vital role in executing HBK's digital marketing strategy and supporting marketing operations initiatives. This position is responsible for implementing digital campaigns, managing marketing automation, analyzing performance data, and ensuring effective lead generation and nurturing programs. The role requires both technical and strategic skills to drive digital engagement and support the firm's growth objectives.

Required Qualifications

• Bachelor’s degree in marketing, Business, Digital Media or related field
• 6-8 years of digital marketing experience
• Proven experience with marketing automation platforms (HubSpot preferred)
• Demonstrated success in digital campaign management
• Experience with digital analytics and reporting
• Knowledge of SEO/SEM best practices
• Strong data analysis capabilities
• Project management experience
  
  

Preferred Qualifications

• Professional services industry marketing experience
• HubSpot certifications
• Experience with Google Analytics and Google Ads
• Knowledge of CRM systems (Salesforce preferred)
• Experience with ClearlyRated platform
• Understanding of financial services or accounting industry
• Marketing operations background
• Familiarity with Introhive or similar platforms
  
  

Essential Responsibilities

Digital Campaign Management (35%)

• Execute multi-channel digital marketing campaigns
• Manage paid search and display advertising initiatives
• Implement email marketing campaigns and automation
• Create and optimize landing pages
• Conduct A/B testing to improve campaign performance
• Track campaign metrics and ROI
• Manage digital marketing budget
• Recommend optimizations based on performance data
• Support SEO strategy implementation
  
  

Marketing Automation (30%)

• Administer HubSpot platform and serve as primary power user
• Build and maintain email workflows and nurture sequences
• Implement lead scoring methodology
• Manage contact database and segmentation
• Create automated journeys and triggers
• Develop and optimize forms and landing pages
• Configure and maintain integrations
• Train team members on automation capabilities
• Document processes and best practices
  
  

Analytics & Reporting (20%)

• Create weekly and monthly digital performance reports
• Track key performance indicators across digital channels
• Monitor campaign metrics and conversion rates
• Analyze digital engagement and behavior patterns
• Maintain marketing dashboards
• Develop attribution reports
• Provide data-driven recommendations
• Support ROI analysis of marketing initiatives
• Identify trends and opportunities
  
  

Technical Support (15%)

• Manage marketing technology integrations
• Provide technical support for digital marketing tools
• Implement tracking codes and tags
• Troubleshoot technical issues
• Support website updates and optimization
• Maintain documentation of technical processes
• Evaluate new marketing technologies
• Collaborate with IT on technology implementations
  
  

Success Factors

• Strong analytical mindset
• Detail-oriented approach
• Problem-solving ability
• Excellent project management skills
• Ability to manage multiple priorities
• Collaborative team player
• Clear communication style
• Results-driven attitude
• Continuous learning orientation
  
  

Physical Requirements

• Prolonged periods sitting at a desk
• Extended computer screen viewing
• Occasional lifting up to 15 pounds
  
  

Work Environment

• Professional office environment
• Some remote work flexibility
• Occasional evening hours for campaign launches
• Limited travel for training or conferences
  
  

BENEFITS WE OFFER:

• Competitive Compensation
• Open Paid-time-off policy for professional staff
• We provide a flexible work environment to offer work/life balance
• 401(k) plan with company match and profit sharing
• Medical, dental, and vision insurance
• Company Paid Life Insurance
• Affordable Short- & Long-Term Disability Insurance
• Affordable Accidental and Critical Illness Insurance
• 9 Paid holidays
• Disability Insurance
• Annual Performance Reviews
• And Much More…
  
  

HBK provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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