What are the responsibilities and job description for the Demand Generation Specialist position at HCSS?
Demand Generation Specialist - Job Description
We’re HCSS. We’re a software company based in Sugar Land, TX and we provide innovative solutions for the construction industry that helps streamline their operations. Our mission at HCSS is helping customers achieve excellence through our proven, customer-centric, end-to-end solutions and exceptionally helpful service, while providing a great life for our employees. With this mission at the forefront of everything we do, we’re recognized as a pioneer and leader in our market and nominated the “Best Companies to Work for in Texas” 15 years in a row.
WHO WE NEED: As a Demand Generation Specialist, you will play a pivotal role in executing demand generation strategies to drive awareness, engage prospects, and generate high quality leads for our solutions. The ideal candidate is a team player, data-driven, and creative.
We’re HCSS. We’re a software company based in Sugar Land, TX and we provide innovative solutions for the construction industry that helps streamline their operations. Our mission at HCSS is helping customers achieve excellence through our proven, customer-centric, end-to-end solutions and exceptionally helpful service, while providing a great life for our employees. With this mission at the forefront of everything we do, we’re recognized as a pioneer and leader in our market and nominated the “Best Companies to Work for in Texas” 15 years in a row.
WHO WE NEED: As a Demand Generation Specialist, you will play a pivotal role in executing demand generation strategies to drive awareness, engage prospects, and generate high quality leads for our solutions. The ideal candidate is a team player, data-driven, and creative.
- 3 years of experience in demand generation, preferably in B2B SaaS
- Strong understanding of B2B marketing tactics and buyer’s journey
- Experience with marketing automation platforms and CRMs (ex. Pardot, Salesforce)
- Proficient in digital marketing channels, including email, social media, and paid advertising
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Execute and optimize multi-channel marketing campaigns to generate leads and support revenue goals
- Collaborate with the marketing team to develop compelling content aligned with campaign objectives
- Manage digital marketing channels, including email marketing, paid advertising, social media, webinars, and content syndication
- Monitor, analyze, and provide insights for digital campaign performance, making data-driven recommendations for improvement
- Implement and manage lead nurturing programs to guide prospects through the buyers journey
- Collaborate with the content team to ensure the development of relevant and engaging nurture content
- Utilize marketing automation and CRM systems to track, measure, and report on KPIs
- Work closely with Enablement, Product Marketing, and SDR teams to ensure alignment and effective handoff of leads
- Flexibility for you to work in-office or hybrid.
- Medical and Dental Premiums.
- On-site amenities including covered basketball court, soccer field, 200-meter track, etc.
- 401K with match.
- Tuition reimbursement.
- And more!
