Senior Manager, Brand Partnerships

Head Of The Charles Regatta (HOCR)

Overview

The Head Of The Charles Regatta (HOCR), one of the world’s premier rowing events, is seeking an experienced and results-driven Senior Manager, Brand Partnerships to lead brand partnerships and sponsorship sales efforts. Reporting directly to the Chief Commercial Officer, this role is ideal for a dynamic professional who thrives in a fast-paced, entrepreneurial environment. The successful candidate will demonstrate creativity, hustle, and a proven ability to build and manage impactful brand partnerships.

Key Responsibilities

Brand Partnerships & Sponsorship Sales:

• Proactively identify and pursue new brand partnership and sponsorship opportunities, leveraging a strong network of brand and agency relationships.
• Develop and present creative, customized pitches that align with HOCR’s values and strategic goals while addressing partner objectives.
• Lead all aspects of the sales process, from prospecting and initial meetings to contract negotiation and agreement execution.
• Bring a creative mindset to generate compelling brand concepts that resonate with potential partners and align with the experiential marketing landscape.
  
  

Account Management & Deliverables Fulfillment

• Act as the primary liaison for partner accounts, fostering strong, long-term relationships.
• Ensure all sponsorship and partnership deliverables are executed flawlessly, meeting and exceeding partner expectations.
• Work with internal teams to integrate sponsorship activations into live event operations and digital platforms.
• Prepare and deliver detailed recap reports to partners, highlighting campaign success and impact.
  
  

Sponsorship Strategy & Industry Expertise

• Leverage experience with live event sponsorships and experiential marketing to identify innovative partnership opportunities.
• Stay informed about trends in sponsorship, experiential marketing, and live events, applying best practices to HOCR’s partnership strategy.
• Contribute to the overall sponsorship and brand partnership strategy, including pricing, packaging, and targeting efforts.
  
  

Sales Administration & Contract Development

• Maintain an organized sales pipeline using CRM tools, tracking prospects, opportunities, and partner communications.
• Draft, review, and finalize partnership agreements in collaboration with legal and leadership teams, ensuring compliance and clarity.
• Monitor contract terms, renewals, and obligations to ensure seamless partnership management.
  
  

Entrepreneurial Environment

• Thrive in a roll-up-your-sleeves, nimble environment where multitasking and adaptability are key.
• Approach challenges with a solutions-oriented mindset, demonstrating a proactive and resourceful work style.
  
  

Skills & Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 6-8 years of experience in brand partnerships and sports sponsorship sales, with a focus on live events and experiential marketing.
• Established relationships with brand and agency partners, with a proven track record of building and managing sponsorships.
• Creative thinker with the ability to develop compelling brand concepts and partnership ideas.
• Proficiency in managing sales pipelines and databases using CRM platforms.
• Strong understanding of sponsorship activation, digital marketing, and experiential strategies.
• Highly organized with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Experience with Google Workspace (Docs, Sheets, Slides, etc.).
• Passion for rowing or experience in related sports events is highly preferred.
  
  

Why Join HOCR?

Be part of a passionate team driving the success of one of New England’s most iconic sporting events. This role offers the chance to connect with leading brands, contribute to a world-class event, and thrive in a collaborative, entrepreneurial environment.

How To Apply

Interested candidates should send their resume along with a cover letter, and any relevant work samples communicating why they would be a great fit for this role.

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