What are the responsibilities and job description for the Senior Marketing Associate position at Headlight?
About Us :
Headlight is a growth marketing agency focused on scaling consumer products through industry-leading performance advertising, creative, and analytics services. We work with innovative start-ups to emerging global brands on an integrated partnership model built on world-class execution and deep strategic collaboration.
We are a fully remote company with teammates across the United States and Canada and pride ourselves on a low ego, no BS culture. We are looking for driven, ambitious teammates who can help us execute on our mission to build a category-leading company that evolves the agency model and pushes the boundaries of digital advertising.
Position Overview :
We are seeking a results-driven Paid Media to manage and optimize paid media campaigns across various platforms, ensuring maximum ROI for our clients. The ideal candidate will have hands-on experience with digital advertising platforms, strong data-analysis interest and skills, and a natural curiosity for performance marketing.
This role requires an analytical yet creative mindset, a burgeoning understanding of digital marketing, and the ability to work collaboratively with cross-functional teams.
Responsibilities :
- Collaborate closely with a growth manager and director to deliver exceptional results for a portfolio of exciting clients in their growth phase
- Execute and manage paid media campaigns on platforms such as Google Ads, Meta, TikTok, CTV, YouTube, and a variety of others
- Conduct keyword research, audience segmentation, and A / B testing to drive performance improvements
- Monitor campaign performance metrics (CPA, ROAS, etc.) and implement optimizations to achieve client goals
- Generate detailed performance reports and insights to communicate results and strategies to key stakeholders
- Draw insights from creative testing, and collaborate with creative teams to inform and guide exceptional campaign assets
- Stay updated on the latest trends, tools, and strategies in paid media and digital marketing.
- Manage budgets and time effectively, ensuring spend aligns with campaign goals and timelines.
Qualifications :
Preferred candidates might have :
Compensation, Benefits & Perks :
