What are the responsibilities and job description for the Digital Marketing Specialist position at Headway International?
We are expanding our marketing team and looking for a talented and driven Digital Marketing Specialist to join us. If you have a passion for digital marketing, a creative mindset, and a desire to drive growth, we want to hear from you!
As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing online marketing campaigns that drive brand awareness, engagement, and conversions. You will play a key role in shaping our digital presence and achieving our marketing goals.
Responsibilities:
- Develop and execute digital marketing strategies across various channels including SEO, PPC, social media, email marketing, and content marketing.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Develop and manage engaging content for our website, blog, and social media platforms.
- Manage email marketing campaigns, including list segmentation, automation, and performance tracking.
- Collaborate with the design team to create compelling visuals and graphics for digital campaigns.
- Conduct market research to identify opportunities for growth and areas for improvement.
Requirements:
- Proven experience as a Digital Marketing Specialist or similar role.
- In-depth knowledge of digital marketing concepts, tools, and best practices.
- Excellent communication and interpersonal skills.
- Creative mindset with strong attention to detail.
- Ability to work independently and as part of a team.
- Strong analytical and problem-solving skills.
- Ability to manage multiple projects and meet deadlines