Healgen Scientific is hiring: Marketing Communication Manager in Houston

Marketing Communication Manager

Marketing | Houston, TX

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Join us on our exciting journey!

Healgen Scientific is a global leader in developing, manufacturing and commercializing In-Vitro Diagnostic test systems. Since our inception in 2007, we have strived to develop devices that meet and exceed industry standards. Our comprehensive portfolio of high quality, tailored solutions span multiple testing categories and analytes to meet various clinical and laboratory needs. Our products include rapid visual tests, digital point of care (POC) devices, molecular diagnostics, and multiplex flow cytometry.

About the role

The Marketing Communication Manager is responsible for managing the design, implementation, and management of a range of online & offline communication strategies and marketing activities. They work closely with colleagues worldwide in Sales, Product Marketing, Procurement, RA & QA, Finance, R&D, Manufacturing, and Supply Chain, to deliver in-year goals.

Responsibilities

• Developing and executing a results-driven, multi-platform communications strategy and plan aligned with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing materials and collateral in line with brand direction.
• Implementing online marketing activities, including social media, SEO / SEM, demand generation, raw lead generation, etc.
• Tracking the effectiveness of various campaigns and course corrections as required.
• Working closely with the Procurement team to manage communications spending and work with vendors and agencies to create and / or localize communications and marketing activities and develop supporting assets
• Leading the planning and implementation of PR and initiatives related to the brand.
• Assist with long-term branding strategy development aligned with business strategy

Qualifications

prospects engaged throughout the funnel.