Snr Manager, Immunology Marketing Strategy - HCP

Job Description SummaryThe Senior Manager, Marketing Strategy will support HCP marketing by delivering insight-driven tactics to drive customer impact. Reporting to the Director of Marketing Strategy, this role will collaborate closely with marketing strategists and other strategic partners to ensure effective orchestration of marketing strategies into campaigns, tactics, and experiences. This role will also contribute to the integrated HCP marketing plan and interface with the Customer Engagement training and field leadership teams.This position will be located at the East Hanover, NJ campus and will not have the ability to be located remotely. This position will require up to 25% travel as defined by the business (domestic and / or international). Please note that this role would not provide relocation and only local candidates will be considered.Key Responsibilities : Establish brand-specific expertise and create engaging brand-centered content for personalized experiences.Share and embed knowledge on best practices to engage HCPs and change behavior across the brand lifecycle.Execute best-in-class digital marketing strategies aligned with brand goals to maximize business results.Ensure digital plans are appropriately implemented and optimized.Support and deliver the HCP integrated plan for the brand, managing the MAP process and pulling through brand claims and imagery and ensure on-time delivery of assets.Drive excellence in developing lead assets for the HCP-facing field team, partnering closely with the Customer Experience Planning and Optimization team.Identify market insights and opportunities via customer interactions.Manage key aspects of executional budget and collaborate with strategic partners to ensure budget expectations are met.Essential Requirements : Education : Bachelor's degree required.2 years of pharmaceutical, biotech or healthcare marketing background with a total of 5 years relevant work experience.Demonstrated experience establishing and engaging key customer groups and other important internal and external stakeholders to gain insights to evolve brand strategy and communication.History of success, showing strong strategic thinking, problem-solving and decision-making capabilities.Strong written and oral communication skills.Proven track record of strong teamwork and collaboration.Strong project management experience and skills.Strong learning agility / growth mindset.Desirable Requirements : Experience in HCP and / or Patient Marketing with understanding of Specialty Pharmacy processes.Diverse experience outside of marketing (e.g. Customer-facing / sales experience, managed markets, operations, medical, etc.).Commitment to Diversity & Inclusion : Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.EEO Statement : The Novartis Group of Companies are Equal Opportunity Employers who are focused on building and advancing a culture of inclusion that values and celebrates individual differences, uniqueness, backgrounds and perspectives. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.Accessibility and reasonable accommodations : The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call 1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.Salary Range : $119,700.00 - $222,300.00#J-18808-Ljbffr

Salary : $119,700 - $222,300