Snr Manager, Immunology Marketing Strategy - HCP

Job ID REQ-10039328Feb 08, 2025USASummary The Senior Manager, Marketing Strategy will support HCP marketing by delivering insight-driven tactics to drive customer impact. Reporting to the Director of Marketing Strategy, this role will collaborate closely with marketing strategists and other strategic partners to ensure effective orchestration of marketing strategies into campaigns, tactics, and experiences. This role will also contribute to the integrated HCP marketing plan and interface with the Customer Engagement training and field leadership teams.This position will be located at the East Hanover, NJ campus and will not have the ability to be located remotely. This position will require up to 25% travel as defined by the business (domestic and / or international). Please note that this role would not provide relocation and only local candidates will be considered.About the Role Key Responsibilities : Establish brand-specific expertise and create engaging brand-centered content for personalized experiences.Share and embed knowledge on best practices to engage HCPs and change behavior across the brand lifecycle.Execute best-in-class digital marketing strategies aligned with brand goals to maximize business results.Ensure digital plans are appropriately implemented and optimized.Support and deliver the HCP integrated plan for the brand, managing the MAP process and pulling through brand claims and imagery and ensure on-time delivery of assets.Drive excellence in developing lead assets for the HCP-facing field team, partnering closely with the Customer Experience Planning and Optimization team.Identify market insights and opportunities via customer interactions.Manage key aspects of executional budget and collaborate with strategic partners to ensure budget expectations are met.Minimum Qualifications : Education : Bachelor's degree required.2 years of pharmaceutical, biotech or healthcare marketing background with a total of 5 years relevant work experience.Demonstrated experience establishing and engaging key customer groups and other important internal and external stakeholders to gain insights to evolve brand strategy and communication.History of success, showing strong strategic thinking, problem-solving and decision-making capabilities.Strong written and oral communication skills.Proven track record of strong teamwork and collaboration.Strong project management experience and skills.Strong learning agility / growth mindset.Experience in HCP and / or Patient Marketing with understanding of Specialty Pharmacy processes.Diverse experience outside of marketing (e.g. Customer-facing / sales experience, managed markets, operations, medical, etc.).Commitment to Diversity & Inclusion : Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.#J-18808-Ljbffr