What are the responsibilities and job description for the Sr. Content Marketing Manager position at Healthcare Systems and Technologies, LLC?
Open Position: Sr. Content Marketing Manager
Reports to: VP of Marketing
Location: Remote
About Us
HST Pathways is on a mission to transform healthcare with innovative software technology that enables surgery centers to provide more cost-efficient patient care and better outcomes. We’re a profitable, fully-remote $75M ARR vertical SaaS company backed by Bain Capital - growing fast and hiring top talent to fuel our next stage.
What we’re looking for:
We’re looking for someone who gets the power of brand and content, who can further our industry insights and data benchmarks, and who can make us the company that ASC leaders think of before they’re even in-market.
You are inspiring, authentic, intuitive, highly motivated, results-driven, and a fast learner. You want to work for a company with a positive work culture that is fast-paced and evolving. You believe that working for a diverse and inclusive organization is best and embody our values (listed below).
The value prop of this opportunity:
- Enjoy freedom and coaching to try new things, be creative, and improve what we’re doing
- Collaborate with other Revenue leaders who have already successfully implemented modern best practices to Marketing and GTM
- Contribute to a company that is making a true social impact
- Join the Bain Capital family of companies which provides accelerated learning and career progression opportunities
Your role in the organization:
- One of our top Marketing strategic pillars is to become the go-to-resource for strategic topics in the ASC industry, and we want someone to help us further that. Reporting to the VP of Marketing, you will:
- Build and lead our content marketing, blend creativity with insights to grow engagement with our audience, and further our content and brand. This can be through using existing programs and by creating new ones.
- Lead and host our podcast episodes, strategy, and distribution
- Lead the creation and promotion of our data benchmarks and insights reports, in collaboration with the Data Science team.
- Lead social media publishing and engagement
- Oversee the Marketing design process and brand cohesion, including overseeing the design agency we use
- Run other content programs such as website bundles of our top resources by topic, customer webinars, branded emails for campaigns and newsletters, and client awards
- Prep HST speakers at conferences and help prepare their presentations. Ideal if you can become enough of an ASC expert over time that you’re invited to speak at conferences.
Desired experience you’ll bring:
- Proven experience building a content engine that grew audience engagement, brand, and pipeline Understanding of Chris Walker’s, Dave Gerhardt’s, and April Dunford’s marketing philosophies
- Worked closely with executives and industry leaders to turn insights into compelling content
- Excellent written and verbal communication skills
- Proven creativity and problem-solving skills; ability to work around obstacles and solve problems with minimal direction
- Strong organizational/time management skills; ability to prioritize work and meet deadlines in a fast-paced environment
- Preferred: Hosted a podcast or video series
- Preferred: AI fluency to accelerate content creation and insights
When applying, please include 3 great examples of videos or writing of yours (e.g. podcast, blog, web page, email newsletter, etc.). Please add links to them in your resume, or submit them separately.
Examples of our existing content programs:
Podcast: https://www.hstpathways.com/podcast/
Annual State of the ASC Industry Report: https://www.hstpathways.com/resources/surgery-center-industry-report/
Data benchmarks by specialty: https://www.hstpathways.com/specialty-data/
Website bundles of top resources by topic: https://www.hstpathways.com/content-bundles/
Customer stories: https://www.hstpathways.com/success-stories/
Client Awards program: https://www.hstpathways.com/client-awards/
LinkedIn page: https://www.linkedin.com/company/hstpathways
Team Culture:
- We go beyond the expected. We strive to be the difference in everything we do and look for ways to innovate and deliver beyond expectations.
- We thrive through collaboration. We invest in our team and take pride in the success of others.
- We strive to make a positive impact. We are passionate about our work and leverage our collective creativity and industriousness to make big things happen
- We sharpen and share our expertise. We aspire to learn, grow, and share knowledge.
- We love the journey. We never lose sight of the fact that we’re contributing to building a new model of healthcare delivery.
Perks & Benefits:
- Remote work environment
- Health benefits paid for employee
- Flexible Paid Time Off Policy
- 11 company holidays per year
- Paid parental leave
- 401K with matching contributions
- Learning and development allowance
- A diverse, inclusive, and fun team!
HST Pathways celebrates diversity and is steadfast in fostering an inclusive work environment where employees feel valued, respected, and engaged. We champion and nurture a culture where inclusiveness is instinctive and fuels innovation, connection, and a strong sense of “One Team”. HST is deeply committed to representing and reflecting the unique experiences, perspectives and viewpoints of our employees, customers, and the communities we serve.
