What are the responsibilities and job description for the Digital Marketing Specialist position at HEALTHLINK DIMENSIONS?
HealthLink Dimensions is a leading-edge Atlanta-based technology company that works with the nation’s largest pharmaceutical companies, hospitals, health plans, and marketing agencies to provide the most comprehensive database of healthcare professionals in the nation. The Digital Marketing Specialist will play an important role in executing and optimizing our marketing operations.
This position is ideal for someone who is beginning their career in the world of digital marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Essential functions include but are not limited to the following:
- Website Management: Manage content, enhance user experience, and implement SEO best practices
- CRM Integration: Integrate CRM systems, ensure data accuracy, and optimize workflows
- Google Ads Campaigns: Develop and manage campaigns, conduct keyword research, and monitor performance
- Email Marketing: Design and execute campaigns, segment lists, and use A/B testing
- Paid Social Media Advertising: Plan and manage campaigns, develop creative content, and analyze data
- Analytics and Reporting: Track performance, prepare reports, and stay updated on industry trends
SKILLS
- Strong analytical skills and familiarity with marketing tools (e.g., HubSpot, Google Analytics, Salesforce.com)
- Excellent project management and communication skills
QUALIFICATIONS/REQUIREMENTS
- Bachelor’s Degree in Marketing, Business Administration, or related field
- Experience or internships in digital marketing preferred
BENEFITS
- Hybrid Position – Tuesdays and Thursdays in Office
- Growth Opportunities - We promote career growth including promoting from within whenever possible
- Comprehensive medical, dental, vision, and life benefits
- Employer Contributions to Health Savings Accounts (HSA)
- 401(k) with a 4% Company Match
- Employee Referral Program
- Paid Time Off Policy including time off for philanthropic work
