Social Media Communications Specialist

Healthworks is Boston's premier fitness community dedicated to empowering women through health and wellness. As a vital member of our dynamic marketing team, the Social Media Specialist will shape our digital voice, create engaging content, and build meaningful connections with our audience across multiple platforms.

THE OPPORTUNITY

We're seeking a creative, organized, trend-conscious Social Media Specialist to elevate our brand presence and drive engagement across our digital ecosystem. This role combines strategic thinking with hands-on content creation, giving you the opportunity to make a real impact on our members' lives while growing professionally in a supportive, wellness-focused environment.

KEY RESPONSIBILITIES:

Content Strategy & Creation

• Develop and execute innovative social media strategies across Instagram, TikTok, Facebook, YouTube, and LinkedIn
• Capture compelling photo and video content across our 6 club locations on a weekly basis
• Create trending, on-brand content that resonates with our audience and drives engagement
• Edit videos and photography with a keen eye for quality and brand consistency
• Write authentic, engaging copy that inspires action and builds community
• Stay ahead of evolving social media trends and algorithm changes to maintain competitive advantage

Community Management & Growth

• Foster an engaged online community by responding promptly to comments, messages, and mentions
• Build relationships with members, prospects, and influencers to increase brand advocacy
• Develop and manage a social media ambassador program to expand organic reach
• Collaborate with various departments to promote membership, programs, and special events
• Analyze content performance and optimize strategies based on data-driven insights

Impact & Innovation

• Transform Healthworks into the leading voice of fitness in Boston through compelling storytelling
• Position our brand as an industry leader that positively impacts community health and wellness
• Contribute creative ideas for enhancing member experiences and business growth
• Produce user-generated content for social media and digital advertising campaigns

WHAT YOU'LL BRING

Experience & Education

• Bachelor's degree required (Marketing, Communications, or Public Relations preferred)
• 4 years of hands-on social media marketing experience
• Proven track record of growing engagement and building communities online
• Proficiency in content creation tools, social media scheduling platforms, and analytics software
• Strong portfolio demonstrating creative social media campaigns and content

Skills & Attributes

• Finger on the pulse of emerging social media trends and platform developments
• Exceptional creative eye for visual content and storytelling
• Strong writing abilities with a flair for creating engaging copy
• Data-driven approach to content optimization and strategy refinement
• Project management skills with meticulous attention to detail
• Collaborative mindset and ability to work across departments
• Passion for fitness, wellness, and empowering women

THE DETAILS:

Work Schedule

This is a full-time position requiring regular travel between our 7 club locations to capture content. A personal vehicle is required, along with the enthusiasm to be in-club creating content daily. Your schedule will include some evenings, weekends, and holidays to support special events and promotions.

What Makes You a Great Fit:

• You're obsessed with both fitness and exceptional marketing
• You thrive in fast-paced environments and adapt quickly to changing priorities
• You bring positive energy and a commitment to excellence in everything you do
• You're passionate about making a difference in people's lives through compelling content
• You have a knack for spotting trends before they go mainstream

Join our team and help transform lives while advancing your career in a company that values creativity, wellness, and growth!

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

People with a criminal record are encouraged to apply

Work Location: Hybrid remote in Boston, MA 02116

Salary : $60,000 - $65,000