What are the responsibilities and job description for the Performance Marketing Associate, Search position at Hearst Magazines?
Job Description
Why Hearst Magazines?
Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, ELLE Decor, Women’s Health, Esquire, Men’s Health, Good Housekeeping, Harper’s BAZAAR, House Beautiful, Popular Mechanics, Oprah Daily and Veranda. We reach more than 150 million people every month in the United States alone.
But we’re more than just our magazines. We engage our audience across all mediums and channels—print, digital, video, and social—with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.
Your Impact
Hearst’s Performance Marketing team works strategically with Affiliate Partnerships, Programmatic Yield, and Edit teams to launch, optimize, and analyze search campaigns to drive high-performing traffic across our digital brands. As a part of this team, the Performance Marketing Associate will be responsible for media buying and traffic acquisition across self-serve paid search tools such as Google Ads. The ideal candidate should be highly organized, extremely detail oriented, possess a passion for analytics, and get excited about learning new skills.
Responsibilities
What You'll Do:
Who You Are:
Hearst Magazines provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veterans status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Why Hearst Magazines?
Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, ELLE Decor, Women’s Health, Esquire, Men’s Health, Good Housekeeping, Harper’s BAZAAR, House Beautiful, Popular Mechanics, Oprah Daily and Veranda. We reach more than 150 million people every month in the United States alone.
But we’re more than just our magazines. We engage our audience across all mediums and channels—print, digital, video, and social—with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.
Your Impact
Hearst’s Performance Marketing team works strategically with Affiliate Partnerships, Programmatic Yield, and Edit teams to launch, optimize, and analyze search campaigns to drive high-performing traffic across our digital brands. As a part of this team, the Performance Marketing Associate will be responsible for media buying and traffic acquisition across self-serve paid search tools such as Google Ads. The ideal candidate should be highly organized, extremely detail oriented, possess a passion for analytics, and get excited about learning new skills.
Responsibilities
What You'll Do:
- Launch and maintain paid search campaigns including setting them up, selecting creative images, writing and editing ad copy, and managing campaign performance.
- Run and analyze campaign reporting to determine optimization opportunities for your portfolio of campaigns.
- Collaborate, share results, and brainstorm with other team members to help shape campaign strategy.
- Provide feedback to our edit teams on which topics and types of content are resonating with our audiences.
Who You Are:
- Have a bachelor’s degree and 1-3 years of relevant work experience
- Experience in Excel and/or Google Sheets
- Comfortable working with large data sets and adept at organizing and interpreting data
- Enjoy working in a fast-paced and collaborative environment
- Commerce, digital media, or search buying experience is a plus, but not required
Hearst Magazines provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veterans status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Salary : $65,000
