What are the responsibilities and job description for the PR Influencer Marketing Associate Job at Search Max in New York position at Search Max?
Influencer MarketingHYBRIDSalary Range : $85-$115KMUST HAVE PR AGENCY BACKGROUNDKey Responsibilities : Campaign Execution : Assist in the day-to-day management and execution of influencer marketing campaigns from start to finish, ensuring alignment with the overall strategy (earned and paid)Influencer Partnerships : Identify, recruit, and manage relationships with influencers across various platforms, ensuring alignment with brand values and campaign goalsContent Management : Support influencers with content creation processes, ensuring content adheres to brand guidelines and campaign objectives. Track deliverables and deadlinesCampaign Execution : Oversee the end-to-end execution of influencer campaigns, coordinating with creative teams to develop engaging content that resonates with audiences.Performance Tracking : Track campaign performance metrics, providing regular reports and insights to clients and stakeholders to optimize future initiatives. Assist in analyzing the data to craft insights that improve future campaign workMarket Research : Stay current on industry trends, emerging platforms, and competitive landscape to inform strategic decisions and identify new opportunitiesInfluencer Relationship Management : Foster and maintain strong, long-term relationships with influencers, ensuring they are supported and engaged throughout campaignsMentorship : Provide guidance and support to junior team members (~2-3), fostering a collaborative and growth-oriented environmentQualifications : 3-5 years of experience in influencer marketing, with a proven track record of successful campaigns.Strong understanding of influencer landscape, with hands-on experience in influencer outreach, relationship building, and campaign executionGood analytical skills, with proficiency in analytics tools and a data-driven mindsetProficient in influencer marketing platforms (e.g., Traackr, AspireIQ, or similar), as well as social media analytics toolsCreative thinking and storytelling abilities, with an understanding of audience engagement and consumer behavior.Exceptional communication and interpersonal skills, capable of working with diverse teams and clientsExceptional organizational and time-management skills, with the ability to manage multiple projects simultaneouslyExperience executing US campaigns, with global experience preferred, but not requiredMust be comfortable presenting in front of large groups and representing the agency at meetings with clients, agency partners, and marketing teamsStrong leadership and team management skills, with experience in guiding cross-functional teams.Experience overseeing campaigns across multiple digital platforms (earned and paid - i.e., TikTok, Meta, streaming, etc.)
Salary : $85,000 - $115,000
