What are the responsibilities and job description for the PR Influencer Marketing Associate position at Search Max, Inc?

Influencer Marketing

HYBRID

Salary Range : $85-$115K

MUST HAVE PR AGENCY BACKGROUND

Key Responsibilities :

Campaign Execution : Assist in the day-to-day management and execution of influencer marketing campaigns from start to finish, ensuring alignment with the overall strategy (earned and paid)
Influencer Partnerships : Identify, recruit, and manage relationships with influencers across various platforms, ensuring alignment with brand values and campaign goals
Content Management : Support influencers with content creation processes, ensuring content adheres to brand guidelines and campaign objectives. Track deliverables and deadlines
Campaign Execution : Oversee the end-to-end execution of influencer campaigns, coordinating with creative teams to develop engaging content that resonates with audiences.
Performance Tracking : Track campaign performance metrics, providing regular reports and insights to clients and stakeholders to optimize future initiatives. Assist in analyzing the data to craft insights that improve future campaign work
Market Research : Stay current on industry trends, emerging platforms, and competitive landscape to inform strategic decisions and identify new opportunities
Influencer Relationship Management : Foster and maintain strong, long-term relationships with influencers, ensuring they are supported and engaged throughout campaigns
Mentorship : Provide guidance and support to junior team members (~2-3), fostering a collaborative and growth-oriented environment

Qualifications :

3-5 years of experience in influencer marketing, with a proven track record of successful campaigns.

Strong understanding of influencer landscape, with hands-on experience in influencer outreach, relationship building, and campaign execution

Good analytical skills, with proficiency in analytics tools and a data-driven mindset

Proficient in influencer marketing platforms (e.g., Traackr, AspireIQ, or similar), as well as social media analytics tools

Creative thinking and storytelling abilities, with an understanding of audience engagement and consumer behavior.

Exceptional communication and interpersonal skills, capable of working with diverse teams and clients

Exceptional organizational and time-management skills, with the ability to manage multiple projects simultaneously

Experience executing US campaigns, with global experience preferred, but not required

Must be comfortable presenting in front of large groups and representing the agency at meetings with clients, agency partners, and marketing teams

Strong leadership and team management skills, with experience in guiding cross-functional teams.

Experience overseeing campaigns across multiple digital platforms (earned and paid - i.e., TikTok, Meta, streaming, etc.)

Salary : $85,000 - $115,000

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