What are the responsibilities and job description for the Hearst is hiring: VP, Audience Development & Innovation in New York position at Hearst?
Job Description
Hearst Lifestyle Group (HLG) is home to some of the most iconic brands in media, including Good Housekeeping, Cosmopolitan, Delish, Country Living, The Pioneer Woman, House Beautiful, Prevention and Seventeen . We are seeking a Vice President of Audience Development to lead innovative, data-driven growth strategies across multiple platforms-search, social media, newsletters, memberships, and emerging technologies.
As part of the Hearst Lifestyle Group leadership team, you will collaborate with editorial, product, data, consumer marketing, and sales teams to evolve how we connect with audiences-building sustainable, scalable, and future-focused audience development initiatives.
Drive Audience Growth & Engagement
- Spearhead a best-in-class audience development strategy for the Lifestyle Group portfolio, setting key KPIs and leading a central content strategy team that blends editorial excellence with distribution tactics, audience insights, and business impact.
- Support Editorial in finding new ways to optimize and diversify referral traffic, grow visibility and reach, and drive revenue, via SEO, social, and other emerging off-platform channels.
- Work hand in hand with brand leadership (i.e. editors in chief, digital directors, managing editors, etc.) to establish editorial calendars and develop the right content coverage and growth strategies that double down on core value propositions.
- Develop experimentation frameworks to test out new opportunities - such as AI-driven search and new social and community platforms - for audience expansion, brand marketing, and monetization.
- Provide regular updates and insights on brand performance to group leadership, senior-level executives, and other key teams (Ad Sales / Marketing, Commerce, Product and Tech) across the business.
Develop Innovative Partnerships & Experiences
Qualification and Experience
Why Join Hearst Lifestyle Group?
The base salary for this role is between $249,000 - $328,000. The actual base pay offered is dependent upon many factors, such as : transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
Hearst Magazines provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
About Us
Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.
But we're more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social - with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.
Salary : $249,000 - $328,000
