What are the responsibilities and job description for the Digital Marketing Manager position at Hearth & Home Technologies?
Description
Every professional wants to work for an industry leader. Now is your chance as Hearth & Home Technologies is hiring a Digital Marketing Managerin Lakeville, MN.
To support the vision and goals of the Stove Business Unit, the Digital Marketing Manager will spearhead initiatives across our digital platforms. This role is responsible for developing and implementing the overall content strategy, digital campaigns, driving brand awareness, engagement, and conversion through captivating content and a dynamic social media presence.
Demand Generation
- Develop and execute strategies to generate, nurture, and convert leads through digital channels, focusing on customer acquisition, engagement, and conversion.
- Oversee paid digital media campaigns, including search engine marketing (SEM), display advertising, retargeting, and paid social to optimize consumer lead generation.
- Collaborate with web development teams and oversee SEO tactics to ensure the website is optimized for traffic and conversion opportunities.
- Partner with customer relationship management (CRM) expert to execute personalized campaigns, and track lead conversion metrics.
- Monitor and analyze key performance indicators (KPIs) related to digital marketing, website traffic, and lead generation; implement A/B tests to optimize results.
Content Marketing Strategy
- Develop, implement, and administer a content and campaign calendar that aligns with business objectives.
- Produce engaging content for various platforms including our website, blog, email campaigns, and social media channels.
- Collaborate agency partners to develop digital advertising plans aligned with an omnichannel content marketing strategy.
- Maintain content workstreams including website and digital campaign execution.
Content Marketing Implementation
- Create, edit, and facilitate the production of digital and video content that engages audience segments and leads to measurable action.
- Oversee the distribution of content across all channels, including social media platforms, company website, and email marketing campaigns.
Social Media Management
- Execute social media calendar while listening and engaging in discussions around our content, products, and brand.
- Lead community management to ensure a cohesive social media identity and to foster an active and engaged online community.
- Response & Engagement: Monitor and respond to consumer reviews, ensuring timely and thoughtful engagement that nurtures customer relationships and enhances brand credibility.
- Collaborate with customer service and product teams to address concerns raised in reviews, creating a feedback loop to continuously improve customer experience and products.
Minimum Qualifications
- BA/BS in Marketing, English, or related field or equivalent combination of education and experience.
- 8 or more years of experience in B2C marketing experience required; B2B preferred.
- Proven ability to lead successful content marketing campaigns.
- Proficient with CRM, CMS, and marketing automation systems (Salesforce Marketing Cloud).
- Proficient with social media tools (Sprout Social) and skilled in search optimization.
- Proven success in SEO/SEM, Google Analytics, and direct marketing tactics.
- Exceptional Communication: Strong writing, editing, and public speaking skills to engage audiences across platforms.
- Results-Driven: Track record of meeting deadlines, KPIs, and budgets while managing multiple projects.
- Creative Problem-Solver: Entrepreneurial mindset with a passion for innovative content ideas and strategies.
About Hearth & Home Technologies
Hearth & Home Technologies (HHT) is the Residential Building Products division of HNI Corporation (NYSE: HNI). We are the world's leading developer, manufacturer, distributor and installer of hearth products. Our products include a wide variety of gas, electric, wood burning fireplaces, inserts, stoves, fire tables, fire pits and accessories. HHT carries the industry's best and most recognized brands, including: Heat & Glo, Heatilator, Harman, Quadra-Fire, PelPro, Vermont Castings, Outdoor GreatRoom Company (OGC), and Fireside Hearth & Home retail stores and builder design centers. Lakeville, Minnesota is our home, but we have locations throughout the United States. Our driving passion surrounds the pillars of bringing warmth, comfort, and peace of mind to the places people live and gather!
Our company endeavors to make www.hearthnhome.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 952-985-6000 or via email at [emailprotected]. The Company is an equal opportunity employer and does not discriminate on the basis of and all qualified applicants will receive consideration for employment without regard to race, creed, color, sex, affectional or sexual orientation, gender identity or expression, gender, ethnicity, religion, national origin, ancestry, nationality, age, disability, marital status, veteran status, genetic information, or on any other basis prohibited by law (except where an attribute is a bona fide occupational qualification).
Our company endeavors to make www.hearthnhome.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 952-985-6000 or via email at careers@hearthnhome.com. The Company is an equal opportunity employer and does not discriminate on the basis of and all qualified applicants will receive consideration for employment without regard to race, creed, color, sex, affectional or sexual orientation, gender identity or expression, gender, ethnicity, religion, national origin, ancestry, nationality, age, disability, marital status, veteran status, genetic information, or on any other basis prohibited by law (except where an attribute is a bona fide occupational qualification).
