Social Media and Creative Content Specialist

Company Overview

Heartland America is dedicated to delighting our customers and club members through exceptional products, competitive pricing, and outstanding service. With a focus on overstock, liquidations, and renewed products, we pride ourselves on our passion and humility that drive our success.

We are seeking a creative and motivated Social Media and Creative Content Specialist to join our team as we build our e-commerce channel. In this role, you will play a key role in enhancing our online presence by creating high-quality social content that increases engagement and drives business thru the lens of our Brand and our Customers. This is an excellent opportunity for growth, working directly with C-level leadership to implement social selling on platforms like Facebook and Instagram. If you are intellectually curious, passionate about social media and eager to learn, we would love to hear from you.

Major Areas of Responsibilities

Strategy Development:

· Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and sales.

· Identify and leverage trends, insights, and best practices to optimize our social media presence.

· Create and execute social selling strategies on Facebook and Instagram.

Content Creation:

· Create high-quality, engaging, and visually appealing content for various social media platforms with an emphasis on video.

· Write compelling copy that aligns with our brand voice and resonates with our target audience.

Community Management:

· Monitor and respond to comments, messages, and reviews across social media channels.

· Foster a positive and active community by engaging with followers and influencers.

· Manage social media contests, giveaways, and other interactive campaigns.

Analytics and Reporting:

· Track and analyze social media performance metrics to measure the effectiveness of campaigns.

· Generate regular reports with insights and recommendations for improvement.

· Use data-driven approaches to refine strategies and achieve business goals.

Collaboration:

· Work closely with the ecom, marketing and customer service leads to ensure cohesive messaging and branding.

· Coordinate with external partners and influencers to amplify our reach and impact.

Skills & Other Requirements:

· Proven experience in social media management and content creation for Facebook and Instagram

· Portfolio of social media content including video

· Strong understanding of social selling techniques and best practices

· Proficiency in using social media management tools and analytics platforms

· Excellent written and verbal communication skills

· Adobe Creative Cloud, SearchSpring, Miva, Clarity, and GA4 skills a plus

· Good time-management skills, ability to multi-task in fast paced environment

· Team Player with strong interpersonal and communication skills

· Creative/Critical-thinker and problem-solver

· Retail/eCommerce experience preferred

Desired qualifications/Education:

· 4 Year Bachelor's Degree or equivalent experience and 1-3 years of experience managing social media including creating content.

If you're passionate about social media and eager to make an impact in a vibrant company, we invite you to apply today and help us elevate our brand at Heartland America!

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Day shift

Ability to Commute:

• Chaska, MN 55318 (Required)

Work Location: In person

Salary : $50,000 - $70,000