What are the responsibilities and job description for the Brand Manager position at Heartland Food Products Group?
About The Role:
The Brand Manager role is responsible for growing Splenda® Brand Sweeteners through partnerships and innovation. The Splenda® brand is the leader within the sweetener category with strong brand awareness, market share leadership, and a growing consumer base that use Splenda® every day.
The role will drive growth for the brand through consumer-focused innovation - mapping out the innovation timeline and working cross-functionally to bring it to life and sell it into retailers. The Brand Manager will also be responsible for managing and creating partnerships for the brand.
This role will give you the opportunity to lead and work with cross-functional teams including R&D, Design, Insights, Finance, and others.
Essential Duties and Responsibilities:
- Manage and optimize existing brand partnerships for Splenda.
- Lead the agency work to identify and create new brand partnerships
- Lead the innovation process for Splenda Sweeteners in North America
- Execute the growth plan by bringing the new pipeline of products to market with cross-functional teams
- Align the plans with internal stakeholders including our Executive Leadership Team, Sales partners, and critical cross functional technical leaders like R&D, Insights, Supply Chain & Purchasing
- Support sell-in efforts with retailers to drive distribution across channels
- Ability to manage multiple projects at the same time and prioritize efforts.
- Ensure flawless execution and manage the business with a high sense of accountability.
Desired Skills & Required Experience
- BS/BA in business, marketing or related discipline required. MBA preferred.
- 3 years previous experience, ideally with CPG products background. Experience in Food is preferred.
- Extensive knowledge of sales and marketing strategies, principles and practices
- Possess strategic thinking, leadership, teamwork and analytical skills.
- Heartland’s culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset.
- Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
- Collaborative attitude, work harmoniously with internal and external cross functional partners
- Position is 100% in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis . Occasional business travel required for 2x annual sales meetings as well as Customer sales calls and Consumer research.
About Splenda:
Splenda® brand has brought sweetness to the world since 1992. Today, the Splenda® brand is the most recognizable and iconic low-calorie sweetener brand in the world, having sold more than 100 billion yellow packets. And it’s the #1 recommended brand of sweetener by healthcare professionals. From original Splenda® Zero Calorie Sweetener to Splenda® Naturals, the Splenda® brand portfolio of products reinforces our position as a category leader, with more delicious new products to come as we help people live happier, healthier, and longer lives.
