What are the responsibilities and job description for the Brand Manager position at Heartland FPG?
About The Role:
The Brand Manager role is responsible for managing the equity for the Splenda® brand. This includes P&L ownership as well as the strategic direction for the brand. The Brand Manager will leverage our sweetener expertise to drive category leading claims and narratives.
The role will identify the key messaging for the brand and work with the marketing communications team to develop a consumer facing brand campaign – complete with an activation plan and calendar. The Splenda® Brand is the leader within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use Splenda® every day.
About Splenda:
Splenda® brand has brought sweetness to the world since 1992. Today, the Splenda® brand is the most recognizable and iconic low-calorie sweetener brand in the world, having sold more than 100 billion yellow packets. And it’s the #1 recommended brand of sweetener by healthcare professionals. From original Splenda® Zero Calorie Sweetener to Splenda® Naturals, the Splenda® brand portfolio of products reinforces our position as a category leader, with more delicious new products to come as we help people live happier, healthier, and longer lives.
Essential Duties and Responsibilities:
- Identify key consumer messaging and claims for the brand to drive category growth and share
- Develop brand campaign and content with marketing communications team
- Develop full year activation calendar with breakout of brand tactics, spending needs and activation timing.
- Align the plan with internal stakeholders including our Executive Leadership Team, Sales partners, and critical cross functional technical leaders like R&D, Insights, Supply Chain & Purchasing
- Continual examination of business performance to identify areas of success, apply learnings and when needed take corrective action.
- Ability to manage multiple projects at the same time and prioritize efforts.
- Ensure flawless execution and manage the business with a high sense of accountability.
Desired Skills & Required Experience
- BS/BA in business, marketing or related discipline required. MBA preferred.
- 5 years previous experience, ideally with CPG products background. Experience in Food is preferred.
- Extensive knowledge of sales and marketing strategies, principles and practices
- Possess strategic thinking, leadership, teamwork and analytical skills.
- Heartland’s culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset.
- Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
- Collaborative attitude, work harmoniously with internal and external cross functional partners
- Position is in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis (Relocation eligible). Occasional business travel required for 2x annual sales meetings as well as Customer sales calls and Consumer research.
Physical Demands
- Must be able to physically perform the functions of climbing, balancing, stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, and repetitive motions.
- Must be able to sit for extended periods of time and interact with computers, telephone, and other electronic media.
- Must possess visual acuity to document company records.
- Must be able to lift 20 pounds.
