What are the responsibilities and job description for the West Coast Region Sales Manager - AFH position at Heartland FPG?
The West Coast Regional Sales Manager will be responsible for increasing and maintaining the profitable sales of all Java House, Splenda and Heartland branded products (Sweeteners, Syrups, Creamers, Java House) within their assigned Broadline Distribution region. Responsibilities include increasing Splenda and Java House volume growth, managing a broker network, working within a team to achieve national sales goals and targets, and helping define and execute programs and promotions that will grow sales in their region.
The successful candidate will possess a proven track record of Broadline Distribution sales, Regional Chain relationships and sales, K-12 understanding, and an intimate understanding of the inner workings of the Away from Home channel.
KEY RESPONSIBILITIES
- Develop, Motivate, and hold Accountable up to 15 different Brokers partners
- Ownership in developing Objectives-Goals-Plan to deliver top & bottom line AOP.
- Work with Finance to make sure assigned region is financially healthy and Deductions and Pricing programs are clear and in place.
- Execute National Marketing initiatives and new product launches
- Ability to attend all Major National Tradeshows and regional shows throughout the calendar year.
- Travel up to 50% of the time.
- Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance
- Analyze business trends to develop business growth strategy
PHYSICAL DEMANDS
- Must be able to physically perform the functions of climbing, balancing, stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, and repetitive motions
- Must be able to sit for extended periods of time and interact with computers, telephone and other electronic media
- Must possess visual acuity to document company records
- Must be able to lift 20 pounds
QUALIFICATIONS
- 5-7 Years Foodservice industry sales experience and broker management required
- Clear understanding of Broadline Distribution selling process, leveraging products, R&D, Menu & Market trends to create strategic partnerships with the Customer and their Supply Chain network.
- BS/BA degree and minimum of five years of sales experience or demonstrated success in other sales capacities.
- Excellent planning, oral, and written communication skills
- Excellent interpersonal, selling, and negotiation skills – ability to build and sustain relationship
- A command of business analytics including computer literacy and finance/controls
- Ability to meet deadlines
