Director, Marketing Science

The Company

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Our industry is in the middle of a radical transformation. Regulation and technology vendors are transforming the way marketers can use data to power their media investments. Our Marketing Sciences team is at the forefront of this transformation and focuses on extracting growth for our clients through the use of data-driven marketing. The breadth of skills required to lead this transformation is important: our leaders know how to use data:

• to inform audience strategies in support of the planning team,
• to extract insights on how to optimize campaigns and apply past learnings to support the investment strategy,
• to measure business outcomes driven by our marketing efforts,
• to understand drivers for business growth to support our clients marketing decisions.
  
  

The Marketing Sciences team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients business goals.

Overview

We are looking for a Director, Marketing Science/Business Analytics who will be in charge of delivering post-campaign learnings showing the impact of our audience-first strategies, as well as in-flight recommendations on optimization. The role of the Business Analyst is to capture learnings that will inform audience and investment optimizations. Collaboration with other teams across Strategy, Planning, Investment and Measurement is key to deliver in this role.

Qualifications

• Thorough understanding of media measurement (e.g., impression, CPM, CPA, GRP, CPV etc.), business measurement (LTV, ROI, Effectiveness, etc.),
• Strong familiarity with statistical/data mining concepts and methods
• Experience working with measurement partners for brand lift, sales lift, MMM and MTA
• Experience with digital platforms (Google Campaign Manager, verification partners, DSPs, Google Analytics)
• Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Great collaboration skills
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space
• Previous retail experience a plus
  
  

Education And Experience

• A university degree in Marketing, Economics, Business Analytics, Computer Science or related and 8 years of experience in advertising, marketing or consulting
• Knowledge of agency-side media campaign planning and activation
  
  

Responsibilities

• Define the Measurement Framework on your account by identifying key metrics to measure media and business performance
• Lead the learning agenda, from ideation to execution
• Extract and structure data from all relevant sources to create impactful and actionable insights for your client
• Build presentations that demonstrate superior ability to tell a story from the data and extract valuable and actionable insights to drive optimizations to client marketing investments
• Provide optimization recommendations to clients
• Identify measurement gaps (due to privacy changes, due to new metrics, etc) and develop recommendations to address these gaps
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$150,000—$170,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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