Director, Marketing Science

Company descriptionPresent in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."​OverviewThe Associate Director / Director of Marketing Science is responsible for developing and delivering advanced marketing & media analytic solutions that support segment-based media planning, experimental designs at the customer cohort and geographic levels, and unified measurement & attribution across all marketing & advertising investments. This role combines experience in applied marketing science and media strategy activation with deep expertise in best-of-breed advanced modeling capabilities to guide the implementation of ML / AI-derived solutions in the above areas. The role will integrate data, analytics, and technology to deliver innovative analytic capabilities for Marketing Science functions that enhance the Publicis CoreAI marketplace offering and clients’ business outcomes.ResponsibilitiesRole Objectives : Solution Development : Design and develop custom analytic products that leverage connected data networks, advanced modeling techniques, industry best practices, and a product-innovation mindset to keep Publicis ahead of the competition in our category.Bring your technical expertise and hands-on experience to help us advance our CoreAI product offering across key focus areas, such as in customer micro-segmentations, predictive signals for journey mapping, segment-based adjustment to media response curves, longitudinal cohort measurement, AI-enabled performance reporting, and cross-media optimization.Marketing Science & Advanced Modeling : Apply the most appropriate marketing science and machine learning / AI techniques (clustering algos, large-scale decision trees, neural networks / deep learning, etc.), factorial test designs, bandits, time series forecasting, and optimization algorithms.Able to work with large and complex datasets—both structured and unstructured—such as consumers’ / customers’ behaviors (across web, mobile, digital kiosks, in-store, chat bots / call centers, etc.), purchase transactions and sales, CRM engagements, CDP audience taxonomies, content-level engagement & efficacy, among others) to derive actionable insights that feed into the CoreAI analytic end products.Partnering with peers in the Data Science practice, support the development of AI-augmented performance reporting into BI visualization dashboards (such as Tableau, Power BI, Datorama) that are integrated in the CoreAI workflows and offerings.Utilize programming languages and tools like Python / R / SQL and machine learning frameworks (e.g., TensorFlow, scikit-learn) to build robust data & algorithmic models.Project Execution & Oversight : Adhere to quality standards, timelines, and budgets, managing client expectations effectively.Present findings and recommendations to stakeholders in a clear, concise manner, translating technical details into actionable business implications.Continuously monitor marketing science models’ performance in consideration of future methodology enhancements.Technical Industry Knowledge : Stay abreast of trends, technologies, and best practices in marketing science.Contribute to the company’s growth by helping write up case studies, white papers, and make presentations that highlight success stories and innovative analytic approaches.Support internal knowledge sharing and training programs to elevate the team’s expertise in marketing science & media analytics.Qualifications

• Education : Bachelor’s or Master’s degree in Marketing Science, Business, Computer Science, Economics, or a related field. A Ph.D. degree in those or related fields is a plus.
• Minimum of 10 years of experience in marketing & media analytics with a major marketing & advertising network or similar client-side functions / roles.
• Practical knowledge of statistical modeling & predictive analytic techniques required to solve complex problems in marketing & media such as MMM, multi-touch attribution, Dynamic Creative Optimization (DCO), customer segmentation, media scenario planning, etc.
• Practical understanding and / or experience with systematic test design & improvement approaches such as full & fractional factorials, Monte Carlo simulations / risk-based testing, etc.
• Programming experience in Python / R / SQL / SAS / Dataiku / etc. Experience with data modeling frameworks—hierarchical and network models, OLAP design, predictive & times series data modeling, knowledge graphs, etc. Proficiency with visualization tools such as Tableau / Datorama / PowerBI.
• Excellent problem-solving abilities and critical thinking skills.
• Strong communication and presentation skills.Additional informationAbout the Groupe :  Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s second largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs : Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health. Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients’ own transformation.  This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organization.  It breaks down the silos between Publicis Communications, Publicis Media, Publicis.Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale. We are dedicated to ensuring an inclusive environment where employees feel empowered to share their experiences and ideas.  We encourage participation in a variety of Business Resource Groups, including groups for Women, People of Color, Veterans, LGTBQ community and allies, and more.  For more information regarding our efforts around diversity and inclusion visit us at or ask your recruiter for details. Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.Compensation Range :  $132,715 - $208,840 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02 / 20 / 2025.All your information will be kept confidential according to EEO guidelines.Veterans Encouraged to Apply#LI-MB5

Salary : $132,715 - $208,840