What are the responsibilities and job description for the Digital Marketing Manager position at Heilind Electronics?
Job Description
Description :
Hybrid Position (WFH Office Days)
The Digital Marketing Manager is a "utility player" and a key contributor to the marketing team, responsible for managing and executing strategic digital marketing efforts across various platforms.
Reporting to the Director of Digital Marketing, this position will collaborate with divisional marketing managers to execute co-op campaigns to increase customer attraction, business performance, and brand awareness at both the customer and supplier levels for multiple business units.
A key component of this position involves implementing and managing marketing automation to streamline campaign workflows, analyze data, and maximize the impact of our digital initiatives. The ideal candidate must have excellent verbal, written, and communication skills and be a collaborative team player with proven, hands-on experience in digital marketing.
Primary Responsibilities
- Manage the planning and execution of digital marketing activities related to multi-channel campaigns.
- Collaborate with the marketing team to create and optimize campaign efforts across email, websites, social media, events, and press releases.
- Act as the execution lead on all aspects of marketing automation for process design, deployment, data quality, optimization, and system integrations.
- Manage marketing initiatives in HubSpot such as the lifecycle strategy implementation, lead scoring evaluation, lead nurturing, segmentation, and data cleansing.
- Development and execute email marketing campaigns to nurture leads, maintain customer engagement, and increase conversion. Leverage analytics to optimize open rates, click-throughs, and conversions.
- Partner with internal and external teams to create compelling content for digital channels, including blog posts, social media, press releases, and landing pages, ensuring a consistent brand voice.
Channel Responsibilities
Requirements
Job Requirements :
Compliance Statement
If this is a US based role the following applies. This position requires use of information or access to hardware which is subject to the International Traffic in Arms Regulations (ITAR). To perform the position, you much be a U.S. Person as defined by ITAR. ITAR defines a US Person as a US Citizen, US Permanent Resident (I.e. 'Green Card Holder'), Political Asylee, or Refugee.
Benefits
Heilindoffers a comprehensive benefits package to all full time, regular employees located in the United States which include :
