What are the responsibilities and job description for the Senior Manager Revenue Management - Northeast position at HEINEKEN USA?
About the Role :
Revenue Management Business Partner and advisor for the NY / NJ / NE areas, driving the Revenue Margin Growth agenda and its 6 pillars within HEINEKEN USA. Instill a value mindset within the organization, conduct disciplined analytics, set guardrails & monitor compliance, ensuring effective business decision-making through good understanding of topline financials and commercial processes
Key Responsibilities :
Drive the Zone(s) Margin Growth strategy, aiming for constant optimization of topline financials from volume and revenue to gross profit generation
Support the organization across the Revenue Margin Growth pillars through fact-based decision making enabled by tools :
Price Strategy and Brand Positioning
Price realization
Pricing trade off evaluation
Mix strategy and pack prioritization
Promotion planning and effectiveness
Other Global Tools / Frameworks
Lead Revenue Margin Growth Council within your Markets
Deploy capabilities on usage of tools, collecting feedback and ensuring timely changes
Translate analytic insights into recommendations for your Markets
Review promotion results and promo calendar execution externally with our distributor partners
Evaluates performance to ensure execution and continuous improvement through learnings working closely with the pricing managers, and sales / market managers as well as different finance teams
Support the creation of inputs for key processes such as Strategic Planning (SP), Annual Planning (AP) and Monthly Reviews
Conduct project-based analyses to support the brand teams with price positioning, price pack architecture and promotion strategies
Embed an ROI mindset within the Zone(s); perform pre and post activity evaluation to scale profitable ones and stop the non-profitable ones
Embed Revenue Margin Growth mindset across the organization, influence key stakeholders to focus on fact-based decision making
Basic Qualifications / Requirements :
Undergraduate in Business, Finance, Economics, Mathematics, Statistics required
MBA a plus
Functional expertise : 5 years of related commercial, Revenue Margin Growth, industry experience with demonstration of analytic and information driven experiences
Finance experience (business math / economics) preferred
Customer facing experience
Attention to detail, accuracy, and ability to manage multiple data sources and reporting requirements
Excellent written and verbal communicator at all levels
Experience with information systems and related tools for staging and deploying information
Experience with developing tools with Microsoft Suite, IBM Planning Analytics, Anaplan and similar Business Analytics platforms for the use of cross functional teams and training teams for the adoption of created tools
Keep a pulse on the job market with advanced job matching technology.
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