What are the responsibilities and job description for the Senior Brand Manager - NA Coffee position at Heinz?
Reporting into the Head of Marketing and Strategy, NA Coffee, the Senior Brand Manager, NA Maxwell House will formulate the long-term strategy for Kraft Heinz’s Brands and help implement the marketing plans. This role defines the portfolio, innovation, pricing, trade, advertising, and promotion strategies. With oversight of the P&L, you’re accountable for delivering profit, volume, and market share objectives. You will be responsible for building consumer and customer demand for the assigned business and implementing your marketing initiatives through leading the cross-functional team. This includes leading innovation to improve quality, make packaging updates, cost reductions, and new item launches. As well, driving strong collaboration with the central insights and communications team to bring compelling campaigns to market. Brand Managers are leaders of our brands and businesses : You unearth opportunity to drive impact and turn ideas into actions.
If you think you are the right match for the following opportunity, apply after reading the complete description.
Key Responsibilities :
- Define brand vision, portfolio strategy, and 1-3 year plans in collaboration with cross-functional partners.
- Identify consumer, category, competition, and channel insights to uncover new growth opportunities.
- Develop innovation / renovation / PPA / productivity 3-year strategy and pipeline.
- Collaborate with commercialization teams including project management, R&D, sensory, supply chain, procurement, and growth finance to prioritize resources and sequence of launches.
- Own the brand price / promo strategy in partnership with the revenue growth management team.
- Partner with the sales strategy and category insights teams on planning commercial excellence fundamentals including channel strategy, distribution, assortment, pricing / promotions, and merchandising.
- Collaborate with comms, omni, and media teams to test and learn campaigns and optimize results.
- Own the P&L for the respective business with accountability for delivering profit, volume, and market share objectives.
- Coaching and development of one direct report.
Qualifications :
New Hire Base Salary Range : $133,400.00 - $166,700.00
Bonus : This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
Benefits : Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
Wellbeing : We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
Location(s) : Chicago / Aon Center
J-18808-Ljbffr
Salary : $133,400 - $166,700
