Director, MS&P

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Director, MS&P

Department: Marketing

Work Location: Marlborough, MA, Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

The Director of Market Strategy and Planning will partner with both Sales (Regional Market Organization, or RMO) and Marketing (business Unit, BU) to develop best-in-class strategies and trade solutions that drive growth for our brands and our customers. This role will be responsible for bringing consumer and innovation insights to the sales function (RMO), and for bringing customer/retailer insights back to the brand leads (BU), to inform robust business plans and growth strategies. The ideal candidate will possess a depth of knowledge in sales and marketing and will need to bring strategic agility – unlocking the power of data and insights to drive business planning, with strong influencing, communication, and interpersonal skills. This role will report to the VP of Commercial Excellence or Senior Director of MS&P depending on the Business Unit.

• Business Planning: Translate brand and business unit strategies into action plans and priorities for the US Regional Market Organization (RMO). Serve as a bridge between Marketing (BU) and Sales (RMO) to ensure brand & channel strategies cohesively ladder up to deliver against financial and growth targets for the business. Establish retailer performance standards for our brands (distribution, pricing, assortment, and merchandising strategies) and proactively develop plans with the RMO to close gaps.
• Go-to-Market Planning and Commercial Strategy: Director will partner with BU and RMO teams to develop commercial and merchandizing plans that enable our brands to win in key channels and retail environments. Ensures new product launches and brand programs are communicated and implemented in-store and online. Ensures BUs consider and pursue scale opportunities across channels and brands, where appropriate.
• Sales Strategy: The Director will work closely with RMO to drive best-inclass customer support and account planning, facilitating the selling process, including oversight of key PowerPoint presentations such as Joint Business Plans and core selling materials. Oversees and actively participates in sales meeting content development, preparation & presentation. Oversees channel management and pricing strategy.
• Product Innovation: Work closely with BU leads to inform new product development. Coordinate with RMO and BU on retail customer and shopper insights to drive innovation priorities and product development roadmap, providing critical feedback in areas such as features, pricing, packaging, promotions, forecasts, etc. Develop channel strategies to support new launches, activating those strategies with the RMO.
• Market Analysis: Must have a solid understanding of the current retail environment, a customer service mindset, and a strong understanding of shopper behaviors and merchandising trends. Using POS and syndicated data sources, the Director will monitor movement, market share, and promotional ROI, and make strategic/tactical recommendations to management on an ongoing basis. They will also routinely conduct store checks and evaluate competitive product offerings to gain/maintain a knowledge of marketplace activities. It is also important that they regularly communicate their findings and insights to the RMO and BU teams.

Skills needed to be successful in this role:

• Strong leadership skills and results oriented mindset
• Proven ability to develop strong business strategies and executing at retail with excellence
• Strong knowledge of retail pricing, promotion, distribution and merchandising
• Solid analytical skills with the ability to solve problems and develop creative solutions.
• Demonstrated success in extracting actionable insights from complex data to achieve business results
• Strong general management experience balanced by understanding of Brand Management/Marketing and Sales
• Able to manage cross-functionally and across an organization
• Extensive Business and Financial Acumen and Understanding
• Excellent communication and interpersonal skills
• Excellent project management skills with ability to manage multiple projects at one time
• General computer skills, must have solid working knowledge of Microsoft Office

Minimum Qualifications:

• Bachelor's Degree
• 8 years in sales, trade marketing, brand management, and/or category management experience within a durable consumer goods company.
• Experience of leading joint business plans with large national retailer(s)
• Experience of working across multiple trade channels with a good understanding of Key Business Drivers of all channels
• Strong understanding of brand management and marketing in mass, specialty, and e-commerce channels.
• Authorized to work in the United States on a full-time basis

Preferred Qualifications:

• MBA in marketing and/or management

Benefits: Salary Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture, and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status, or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.