Sr. Omnichannel Marketing Manager

About this Position At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact?

What you´ll do

• Shopper Strategy Development: Create and execute shopper marketing strategies that drive conversion and loyalty across key retail partners, both in-store and online.
• Retailer Collaboration: Partner with retailers (e.g., Walmart, Sam's Club) to develop joint business plans, in-store activations, and digital shopper programs.
• Omnichannel Activation: Lead the development of integrated marketing campaigns across in-store, digital, e-commerce, and social touchpoints to enhance the shopper experience.
• E-Commerce Marketing & Digital Execution: Develop and implement strategies to optimize digital shelf presence, PDP content, search performance, and retail media activations across e-commerce platforms.
• Retail Media & Performance Marketing: Partner with retail media networks (Walmart Connect, etc.) to execute and optimize paid digital campaigns that drive traffic and conversion.
• Category & Consumer Insights: Leverage data, shopper insights, and category trends to influence marketing plans and drive business growth across physical and digital channels.
• Trade & Promotions Planning: Work with sales and brand teams to develop trade promotions, digital coupons, and online-exclusive offers to drive engagement and sales.
• Cross-functional Leadership: Collaborate with brand marketing, sales, e-commerce, and insights teams to ensure alignment on shopper engagement strategies and digital growth initiatives.
• Performance Tracking & ROI Analysis: Measure campaign effectiveness, analyze sales impact across omnichannel platforms, and optimize future activations using data-driven insights.
• Budget Management: Oversee shopper marketing budgets, ensuring efficient allocation of resources between in-store and digital/e-commerce activations to maximize ROI.
• PowerPoint & Presentation Development: Create compelling, visually engaging PowerPoint presentations to communicate strategies, campaign results, and business recommendations to internal stakeholders and retail partners.
  
  

What makes you a good fit

• Walmart.com Expertise: Experience optimizing Product Detail Pages (PDPs), leveraging A content, and improving Content Health Scores to drive conversion.
• Walmart Connect & Media Activation: Strong understanding of Walmart Connect, including Sponsored Products, Search, and Display Ads, with a focus on driving traffic and ROAS.
• Data & Insights Analysis: Proficiency in Walmart Luminate and Retail Link to analyze performance, shopper behavior, and category insights to inform strategy.
• Omnichannel Marketing: Ability to develop 360° marketing plans that connect in-store and online touchpoints, driving conversion through digital and physical activations.
• Content Syndication: Experience managing digital content through platforms like Salsify or Syndigo to ensure consistent, high-quality PDP content.
• Promotions & E-Commerce Acceleration: Knowledge of driving online promotions, Rollbacks, and Value Packs while aligning with Walmart’s promotional calendar.
• Cross-Functional Collaboration: Ability to partner with Sales, Brand, and E-Commerce teams to deliver integrated marketing plans that support Walmart growth.
  
  

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 12 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Annual performance bonus
• Comprehensive healthcare including mental health support and 401(k) plan matched by employer
• Family benefits including fertility support, fully paid parental leave, caregiver services
• Vacation days off, sickness leave, holidays, volunteer time off, & more
  
  

The salary for this role is $150,000.00 - $175,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.