Senior Associate Manager, Omnichannel Marketing, Walmart & Club (Seasons)

Job Location: Bentonville, AR

ROLE SUMMARY:

This position will be responsible for managing Omnichannel Marketing for Walmart & Club for the Seasonal (VAL, EAS, HWN, HOL) business with responsibility to partner with the Walmart & Club Sales Teams to drive top and bottom-line growth by delivering best-in-class marketing and media excellence and transforming Hershey’s ability to drive both in-store and online demand. This individual will be responsible for delivering the annual plan as well as out-year plans to maximize demand and drive growth.

This position is internally and externally facing serving as the key partner with Hershey’s Marketing/Media and the Sales and Category Management teams. Externally, this position will be responsible for building long-lasting and sustainable relationships with Walmart & Club Marketing, Media, Merchant, and Agency (Media, Creative, Etc.) teams to further establish Hershey’s as a leader in Omnichannel Marketing.

KEY RESPONSIBILITIES:

• Oversee development and execution of 360 omnichannel seasonal marketing programs including oversight of retail media investment, supervision of creative briefs, displays, digital advertising, sampling, content, etc.
• Effectively communicates & builds relationships at all organizational levels and with the customer(s).
• Presents strong analytical skills to seek to understand drivers of growth/decline, monitor the business, and develop data driven recommendations
• Translates data/insights into demand generation. Collaborate with sales, category strategy, and insights teams to drive merchandising, marketing, and promotions.
• Proven ability to broadly impact organizations and drive sustainable growth.
• Expertise in brand management/marketing inclusive of agency management, creative development of physical/digital programs, and development of big ideas.
• Expertise in leveraging media as a growth engine for traditional and digital media (inclusive of display & paid/organic search).
• Ability to operate in an ambiguous environment. Strong problem solving and project management skills, proven ability to work on multiple assignments at once.
• Partners with various leads in the office to support beneficiary events/engagements in the local community
• Responsibility of overseeing the DME budget by partnering with marketing ops to ensure budget is allocated accordingly to meet quarterly/yearly plans.
  
  

QUALIFICATIONS (Knowledge, Skills, Education, Experience, etc.):

• Education: Bachelor’s degree required
• Experience:3 years of experience in sales and or brand/customer marketing with CPG background. Customer facing experience working with Walmart/Club is preferred
• Proficiency: MS Excel, PowerPoint, Power BI, Luminate. Clear communication & power of storytelling skills are required
  
  

Key Criteria

• Self-Starter – ability to identify and prioritize issues and opportunities and develop proposed solutions with limited guidance
• Ability to Influence – capable of crafting and delivering the story to rally key internal and customer stakeholders to implement solutions that drive business results
• Marketing Expertise – experience working with agency partners, digital commerce and media acumen required; brand management preferred
• Leadership Experience – proven ability to work cross-functionally to dramatically impact business results (both top and bottom-line)
• Data & Analytics – strong analytical skills to seek to understand drivers of growth/decline, monitor the business, and develop data driven recommendations
• Travel: up to 20% of time