What are the responsibilities and job description for the Hensley Beverage Company is hiring: Marketing Specialist in Phoenix position at Hensley Beverage Company?
Job Description
Job Description
MARKETING SPECIALIST
Hensley Beverage Company is a multi-generational, family-owned, local Arizona beverage wholesaler that distributes a wide portfolio of beverages, including Anheuser-Busch InBev (ABI) beers, top selling local and regional craft beers, premium non-alcohol beverages, and an extensive assortment of award-winning fine wines and spirits. We maintain a fine lineup of world-class products, and even more importantly, a strong team of world-class people.
Position Summary :
The Marketing Specialist is an active, hands-on role responsible for planning, executing, and reporting on live events and activations. This position is not limited to office work – you will be out in the field, actively involved in event management, supporting on-site execution, and analyzing event performance. You will ensure that each event or activation aligns with the company's marketing objectives and brand guidelines. We are looking for a highly organized and proactive individual who thrives in dynamic, fast-paced environments.
Interested in learning more about Hensley Beverage? Follow the link below :
Position Responsibilities may include, but not limited to :
- Lead event planning and execution : You will be at the forefront of the on-site management of promotional events across Arizona, from large festivals to smaller, intimate brand activations.
- On-the-ground event coordination : Actively participate in executing activations, coordinating logistics, managing teams of volunteers or marketing representatives, and ensuring seamless event operations.
- Collaborate with leadership to develop strategic event plans and align them with the company's marketing goals.
- Event performance analysis : Collect and analyze data from events to track engagement, ROI, and other relevant performance metrics. Share findings with leadership to continuously improve future events.
- Budget management : Oversee and manage event budgets, ensuring that resources are allocated effectively to maximize the success of each event or activation.
- Event promotion and sampling : Develop and manage on / off-premise programming for key events, including product samplings, promotions, and brand activations.
- Relationship building : Cultivate strong relationships with internal teams, external vendors, promoters, and event stakeholders to drive successful partnerships.
- Ensure brand consistency : Ensure all events adhere to brand guidelines and marketing standards.
- Flexibility and adaptability : Be ready to work during evenings and weekends to oversee event activation, especially during peak seasons.
- Provide detailed event reports : After each event, compile a comprehensive event recap with performance metrics, insights, and recommendations for improvement.
Required Skills and Experience :
Preferred Skills and Experience :
Hensley Benefits :
