Director of Subscriber Acquisition Marketing

At 910 Media Group of Northern Michigan, you will find a thriving, robust, and exciting company with a world-class facility and location in beautiful Northern Michigan. We offer competitive pay, first-class benefits, and opportunities to learn and grow alongside accomplished leaders in the industry.

The Company: Heritage Broadcasting’s roots began on air in 1954 and we have been growing ever since! We are proud to be Northern Michigan’s News Leader and so much more. We have proudly evolved from Heritage Broadcasting to 910 Media Group. Your one source for news, weather, sports, and entertainment content. We’re out here!

The Position: 910 Media Group is searching for a visionary Director of Subscriber Acquisition Marketing to lead our efforts in subscriber acquisition.  The primary focus is on driving subscription growth across all our platforms (digital, print, broadcast).  Key areas of subscription growth include driving new audiences to our products, bringing them back on platform for continued engagement or re-activation, converting them to subscribers, and preventing subscriber churn.

Your work will span off-platform (e.g., email), on-platform messaging and conversion touchpoints, and on-platform engagement features. The job is to improve the overall user experience, with the goal of helping users move down the subscription funnel, with influence across the product experience.  This role is crucial in expanding our reach, deepening connections with our audience, and fostering a vibrant community around our journalism.

Responsibilities:

• Develop, implement, and execute comprehensive subscriber growth strategies to maximize lifetime value, increase subscriber revenue and volume for local platforms and add-on products (existing and to be developed). Manage acquisition forecasts and achieve set budgets for registrations, starts, terminations, and revenue
• Analyze zero, first, second, and third-party data and customer behavior to identify opportunities to expand audience targeting, personalize messaging, and create dynamic experiences for acquisition prospects 
• Create growth strategies for new add-on products, identifying audiences and new audiences for these products, compelling value propositions to generate conversions from each audience
• Collaborate with analytics to develop and maintain dashboards tracking key performance indicators and campaign outcomes, analyzing campaign effectiveness, demonstrating ROI, sharing key learnings, and making growth recommendations
• Continuously seek and overcome challenges, driving the program to exceed targets and proactively identifying to work around roadblocks 
• Continuously test and learn, creating testing roadmaps and plans for each product, aligned to business goals, to continually innovate and find new areas of growth 

Qualifications:

• 4 years’ experience in growth/subscriber marketing with a preference for experience in promoting products within a recurring or subscription business model.
• Proven track record of developing and executing successful subscription growth/monetization strategies. 
• Strong analytical skills and quantitative capabilities, utilizing data-driven decision-making to optimize marketing efforts, achieve subscription targets, and challenge assumptions through research and performance metrics.
• Proven ability to drive cross-functional collaboration, aligning marketing strategies with broader business objectives, and influencing stakeholders at all levels.
• Exhibit flexibility, adaptability, and strategic focus in a fast-paced, evolving environment, with the ability to pivot strategies in response to changing conditions
• Embrace an entrepreneurial and mission-driven mindset.

The Culture:

• Innovative: Our industry changes every day. Fresh ideas are welcomed and encouraged!
• Motivating & Engaging: Regardless of position or job title, you will find our team members are proud of their contributions, and individual and team accomplishments, and they love to celebrate them!
• Collaborative: No one person or department is able to do it all. We rely on our strengths and weaknesses to complement one another to create an unbeatable team.
• Inclusive: We know to get all kinds of ideas, we need all kinds of people!

In addition, we hope you'll appreciate:

• Great and inspiring company culture. Entrepreneurship mentality.
• Rest and relaxation. 3 weeks paid time off. 9 paid holidays. Unlimited sick time.
• Comprehensive benefits.
• Prepare for the future. 401(k) with a company match to provide a better future in your retirement years.
• Development opportunities. We are growing which in turn provides opportunities to grow both personally and professionally.

The Location: Heritage Broadcasting is based in beautiful Northern Michigan. This position will be based out of our Traverse City office.  This is a great place to live, work and play!  With rich forests, trails for miles, sand dunes, and an abundance of shorelines, it’s easy to see why we love it so much!  Northern Michigan truly offers something for everyone with our beautiful four seasons and opportunity for year-round outdoor adventures!

Are you ready? Are you excited? Apply today!

Base Compensation is reflective of many factors, including, but not limited to, individual education level, skills, certifications, and experience. Any variable compensation is not reflected in the salary range and based on the role, may be applicable. 

Heritage Broadcasting d/b/a 910 Media Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, familial status, veteran status, height and weight, and any other protected classifications covered by federal, state, or local laws.