What are the responsibilities and job description for the Brand Measurement and Tracking Manager position at Hewlett Packard?
This role is responsible for leading end-to-end market research and competitive intelligence projects, influencing research agendas, and translating industry trends into actionable insights. The role oversees the development and maintenance of research projects, including research data repositories, participates in contract negotiations with research vendors, and designs research projects to address business problems. Additionally, the role ensures research activities comply with ethical and legal guidelines, contributes to complex projects, and provides mentoring and guidance to lower-level employees.
Responsibilities
- Leads end-to-end brand market research and competitive intelligence projects and influences syndicated and primary market and customer research agendas.
- Determines key industry issues and conducts analysis on topics and issues, translates industry trends and challenges into opportunities and threats, and communicates findings.
- Develops actionable marketing recommendations and insights to support strategic planning.
- Leads provision of market intelligence such as market sizing analysis and industry trends for products, services, and solutions to support marketing planning and development.
- Participates in contract negotiations with research vendors and builds methodology and processes for market sizing, and shares analysis.
- Oversees development and maintenance of organized databases, infrastructure, and repositories of research data, ensuring data accuracy and security.
- Participates in discussions with internal stakeholders on business problems and designs research projects to provide solutions.
- Ensures that all research activities adhere to ethical and legal guidelines, particularly concerning data privacy and protection.
- Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.
Education & Experience Recommended
- Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 5-8 years of work experience, preferably in marketing, project management, or a related field.
Preferred Certifications
NA
Knowledge & Skills
- Analytics
- Business Intelligence
- Business Strategies
- Competitive Intelligence
- Customer Insights
- Dashboard
- Data Analysis
- Data Visualization
- Economics
- Market Intelligence
- Market Research
- Marketing
- New Product Development
- Power BI
- Statistics
- Thought Leadership
Cross-Org Skills
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity
Impact & Scope
- Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
- Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
- This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The base pay range for this role is $ 110 050 up to $ 156 800 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview)
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Salary : $156
